The untapped potential of digital work management
in creative agencies

In an increasingly competitive landscape of creative production and marketing operations, it becomes imperative that organizations digitize their operations using technology in order to accelerate the speed at which they conduct business.

  • Digitization of work is driven by the following factors
  • Speed is the new currency; technology is moving at a breakneck speed and so should our work.
  • A globally diverse environment, with disappearing geographical boundaries and widespread workforce.
  • Increasing customer expectations with respect to quality as well as turnaround time.
  • Grappling with multiple projects and complex workflows, all running in parallel.
  • Expectations from the tech-savvy employees that they be a part of an integrated, well-connected ecosystem.
  • Proliferating data and digital assets produced by creative organizations with each passing moment.

Given these factors, without effective technology, it is no wonder that teams struggle to execute smoothly – they end up working in silos, isolated from one another and grow highly inefficient. And without data, leadership finds it virtually impossible to measure, optimize and continuously improve workforce’s throughput.

Need for a holistic transformation
Creative operations typically involves complex workflows – from receiving the brief instructions from the client, to production, quality checks, proofing, approvals and shipping the final creative build. Managing this process in an “analog” manner via spreadsheets, emails and ad hoc storages is not only going to make it inefficient but also virtually impossible to scale and keep up with the growing demand.

In order to scale operations and accelerate delivery, work execution should be evolved from a siloed approach to a unified framework across the spectrum of what you trying to deliver. Leadership must transform the organization from the bottom up, involving the dynamic interplay among its people, process and technology. Work should be coordinated and orchestrated between different functions, departments, business units and even clients in real-time.

Harnessing Technology
A workflow tool tailored for creative operations would significantly improve productivity through standardizing and optimizing workflows across the organization. A modern work management platform would blur the boundaries between multiple workflows & systems and facilitate seamless collaboration among different stakeholders in real-time. The following are a few essential features that define an effective work management platform:

  • Integrated and centralized work management capabilities, with a strong
    record of all work activities.
  • Provides a user-friendly, intuitive and connected environment among clients, business and other key stakeholders.
  • Provides a user-friendly, intuitive and connected environment among clients, business and other key stakeholders.
  • Simple and easy to implement. Allows the organization to hit the ground running and evolve more complex workflows as and when you are ready.
  • Does all the heavy-lifting, reduces bookkeeping, removes clutter and helps users focus on what really matters.
  • Role-based access for all its features – from a detailed task-level view to an overall view of progress, resources and priorities.
  • Enables measurement of key parameters such as productivity, resource utilization and turn-around time. Provides actionable insights on aspects such as work allocation, quality and automated task assignment.
  • Compliance with standard safety and security regulations.

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2adpro, JDX and Madras. The three businesses that form The Ad2pro Group, have been brought together as a single Technology-driven Digital Superstudio under the Madras name.

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