A smart website to tell a heart-warming coffee story.

THE ASK

Ethical bean is not your everyday coffee brand. It’s not just about business as usual. It is a Fairtrade coffee brand and when you choose to buy Ethical Bean, you’re casting a vote for the ethical treatment and favorable environmental conditions for laborers around the world who are responsible for our daily coffee fix.

And this story needed to be told through an engaging website

THE SOLUTION

At Madras, we created an intuitive e-commerce interface that took users through the the ‘Ethical bean Crop to Cup’ journey in as simple a manner as possible.

We also developed a QR code-based mobile app attached to smart packaging to aid the customer in discovering the story wherever the users were.

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Christina Brown Brand Manager, Coffee. Kraft Heinz

Streamlining digital merchandizing operations for one of US’s largest footwear retailer

THE ASK

With several challenges including scale and cost, reduced speed to market, brand inconsistencies and lack of consolidated views for better decision making there was an urgent need to streamline digital merchandizing operations for over 9 brands in the US

THE SOLUTION

Madras developed a pod-based operating model with ‘0-disruption’ replicability along with a unique on-shore/offshore team of 40+ strategists, designers, writers, merchandizers and search experts trained in over 30 merchandizing tools for significant efficiency improvements.

THE RESULT
50% IMPROVEMENT IN
SPEED TO MARKET
98% QUALITY SCORE
255,000 WEB PAGES MANAGED
100,000 INDIVIDUAL CONTENT
PIECES MANAGED
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Christina Brown Brand Manager, Coffee. Kraft Heinz

Automated smart imaging solutions for Bloomingdale’s for an increased speed-to-market of 65%

THE ASK

Bloomingdale’s customers and designers expect the highest quality product imagery and experience – a critical requirement of the path to purchase. And as a result Bloomingdale’s needed a partner who could deliver quality while significantly improving speed to market.

THE SOLUTION

Madras designed a custom solution combining the right talent, technology and automation as pillars. m//retouch was modified for special scripts that included automating specific tasks and a process and workflow overhaul was implemented for significantly increased efficiencies.

THE RESULT
65% IMPROVEMENT IN
SPEED TO MARKET
1000% IMAGES DELIVERED DAILY
WITHIN A WEEK OF IMPLEMENTATION
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Christina Brown Brand Manager, Coffee. Kraft Heinz