Sales fulfillment and page planning solutions with a rapid implementation, delivering improved speed-to-market and cost savings

THE ASK

News Corp were looking to reduce operational cost in managing their page planning and define an efficient sales fulfillment workflow to manage copy chase, ad briefing, proofing and approval.

THE SOLUTION

With our structured project management methodology, Madras delivered a seamless transition through an “onshore-offshore workshop” approach enabling effective knoweldge transfer. With the need to work on customer platforms and driven by rigid deadlines, a detailed documentation of operating procedures was defined.

THE RESULT
240+ TITLES
50% COST SAVING
98% TIME SAVING
99% QUALITY ACHIEVED
Six Sigma methodolgy driven transition approach enabled a seamless
implementation of both, page planning and sales support services.
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Over 75% savings by eliminating cpm fees on 160 million rich media units

THE ASK

Tegna, a broadcast, digital media and marketing services company, operates 66 television stations in over 54 markets in the US. Their challenges included reaching a massive 50m users on-air and 35m across their digital platforms.

What Tegna was looking for was a partner to provide cost-effective digital services, quality creative output and rapid turnaround, all this in a streamlined, manageable manner. Moreover the solution needed to provide data analytics and actionable insights on rich media campaigns.

THE SOLUTION

Madras deployed m//rich, a rich media serving and authoring solution which decreased CPM costs. Moreover, Madras developed customized rich media templates for in line with Tegna’s digital strategy and provided a self-service, unified reporting solution with robust data analytics on trafficked ad units

THE RESULT
75% SAVINGS IN THE FIRST YEAR
BY ELIMINATING CPM FEES
ON RICH MEDIA UNITS.
100 Million+ IMPRESSIONS DELIVERED ACROSS GRAVITY,
IN-BANNER VIDEO, PUSHDOWN, ANCHORED EXPANDABLE,
INTERSCROLLER AND SLIDING BILLBOARD
MRAID compatible Mobile Rich Media ad units like In-Banner Video, Cube Ad
and Anchored Expandable
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