Synching form & function

THE ASK

Headworks is an internet based technology & gaming group. With over over 12 Million registered players, Ace2three is Headwork Digital’s marquee real-money gaming app.

Ace2Three had undergone a complete re-branding and Headworks Digital needed us to extend the new brand language and improve the overall user experience of the website.

THE CHALLENGE

Creating a simple and intuitive user-interface for a specific target audience.

Extending a set of pre-defined brand guidelines to the interface.

Working within specific technology requirements.

THE SOLUTION

Playing with a full deck

A unique and engaging new ‘card’ based user-interface was designed, in synergy with the brand and product offering as a whole.

THE RESULT

The revised ‘card’ design is organized & focus-driven.

Easily responsive across devices and screen resolutions.

Allows direct access to sections of interest.

Modular and efficient to develop & maintain.

BUSINESS IMPACT
$1.05M YEAR-ON-YEAR SALES GROWTH
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Deepak Gullapalli Founder & CEO. Headworks Digital