Tag: defense

Global brand consistency with a 60% increase in speed to market for assets in 56 countries.

THE ASK

With several challenges including scale and cost, reduced speed to market, brand inconsistencies and lack of consolidated views for better decision making there was an urgent need to streamline digital merchandizing operations for over 9 brands in the US

THE SOLUTION

Madras customized and deployed our proprietary, cloud-based, enterprise grade platform in under 16 weeks to industrialize the entire creative production process for over 56 countries. Madras also provided Thales with a unique offshore operating model to handle scale and volume for creative development for everything from key campaign visuals to infographics, motion design and 2D Animation.

THE RESULT
Better Decision Making with geo-based Asset Analytics
Greater brand consistency across markets
74% COST SAVINGS ON
CREATIVE PRODUCTION
60% IMPROVEMENT IN
SPEED-TO-MARKET
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Christina Brown Brand Manager, Coffee. Kraft Heinz