Given the size and diverse nature of the verticals that Thales operates in, the concerns to address were.
- Standardization and consistency when it came to messaging especially across portfolios.
- Lack of brand consistency.
- Significant cost challenges because of working with multiple agencies in different countries.
Deloitte Digital Content Studio customized and deployed our proprietary, cloud-based, enterprise grade platform in under 16 weeks to industrialize the entire creative production process for over 70 countries. Deloitte Digital Content Studio also provided Thales with a unique offshore operating model to handle scale and volume for creative development for everything from key campaign visuals to infographics, motion design and 2D Animation.