Smart Solutions
Global brand consistency
with a 60% increase in
speed to market for
assets in 70 countries.
THE ASK
Given the size and diverse nature of the verticals that Thales operates in, the concerns to address were.
- Standardization and consistency when it came to messaging especially across portfolios.
- Lack of brand consistency.
- Significant cost challenges because of working with multiple agencies in different countries.
THE SOLUTION
Deloitte Digital Content Studio customized and deployed our proprietary, cloud-based, enterprise grade platform in under 16 weeks to industrialize the entire creative production process for over 70 countries. Deloitte Digital Content Studio also provided Thales with a unique offshore operating model to handle scale and volume for creative development for everything from key campaign visuals to infographics, motion design and 2D Animation.
THE RESULT
Greater brand consistency across markets
74%
COST SAVINGS ON
CREATIVE PRODUCTION
CREATIVE PRODUCTION
60%
IMPROVEMENT IN
SPEED-TO-MARKET
SPEED-TO-MARKET
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