Smart Solutions
THE ASK

News Corp were looking to reduce operational cost in managing their page planning and define an efficient sales fulfillment workflow to manage copy chase, ad briefing, proofing and approval.

THE SOLUTION

With our structured project management methodology, Madras delivered a seamless transition through an "onshore-offshore workshop" approach enabling effective knoweldge transfer. With the need to work on customer platforms and driven by rigid deadlines, a detailed documentation of operating procedures was defined.

THE RESULT
240+ TITLES
50% COST SAVING
98% TIME SAVING
99% QUALITY ACHIEVED
Six Sigma methodolgy driven transition approach enabled a seamless
implementation of both, page planning and sales support services.
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