Smart Solutions
THE ASK

Macy's faced several challenges - scaling digital merchandizing operations, reduced speed to market (critical for a etailer), Duplication and inconsistencies in creative quality - and needed to streamline creation, production and management of assets on Macys.com

THE SOLUTION

At Madras, we developed a hybrid setup-run-operate model with amplification centralized offshore along with on-shore relationship leads. An agile, scalable, digital-first talent pool of 120+ strategists, designers, storytellers, technologists and analysts were deployed to handle an annual volume of over 1Mn assets.

And finally, m//engine was deployed to integrate all aspects of the business to drive greater efficiencies. Madras also helps Macy's manage usage right on all talent images.

THE RESULT
50% IMPROVEMENT IN
SPEED TO MARKET
75% REDUCTION IN
WASTEFUL EXPENDITURE
98% QUALITY
SCORE
 
1,000,000 PRODUCTS RETOUCHED
ANNUALLY
1,50,000 INDIVIDUAL CONTENT
PIECES MANAGED
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Christina Brown Brand Manager, Coffee. Kraft Heinz