Macy's needed to operate and scale content assembly, optimization, and delivery across multiple brands and channels.
New workflows were needed that ensured brand standards and turnaround times are met and that gave Macy's stakeholders confidence and visibility.
New sales initiatives constantly presented new content, workflow, budget challenges. Solving these challenges ate into Macy's core team's bandwidth, adversely impacting their capabilities and ability to innovate on a daily basis.
In partnership with Macy’s, we created and deployed customized workflows which met Macy's rigorous expectations, seamlessly integrated with Macy's technology, and gave Macy's the benefits they were looking for.
We created flexible resource and pricing models which gave Macy's cost-efficiency and a level of cost certainty which made budget planning and tracking less taxing.
As a result of our 10-year relationship, we have helped fuel a 10+x growth in content production and become a mission critical partner, instrumental in publishing new product content during COVID lockdown.
We are also an innovation partner which Macy's uses to test new content creation strategies such as Computer-Generated Imagery.
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