Macy's faced several challenges - scaling digital merchandizing operations, reduced speed to market (critical for a etailer), Duplication and inconsistencies in creative quality - and needed to streamline creation, production and management of assets on Macys.com
At Madras, we developed a hybrid setup-run-operate model with amplification centralized offshore along with on-shore relationship leads. An agile, scalable, digital-first talent pool of 120+ strategists, designers, storytellers, technologists and analysts were deployed to handle an annual volume of over 1Mn assets.
And finally, m//engine was deployed to integrate all aspects of the business to drive greater efficiencies. Madras also helps Macy's manage usage right on all talent images.
SPEED TO MARKET