Smart Solutions
THE ASK

With several challenges including scale and cost, reduced speed to market, brand inconsistencies and lack of consolidated views for better decision making there was an urgent need to streamline digital merchandizing operations for over 9 brands in the US

THE SOLUTION

Madras developed a pod-based operating model with '0-disruption' replicability along with a unique on-shore/offshore team of 40+ strategists, designers, writers, merchandizers and search experts trained in over 30 merchandizing tools for significant efficiency improvements.

THE RESULT
50% IMPROVEMENT IN
SPEED TO MARKET
98% QUALITY SCORE
255,000 WEB PAGES MANAGED
100,000 INDIVIDUAL CONTENT
PIECES MANAGED
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Christina Brown Brand Manager, Coffee. Kraft Heinz