Marketing Automation
THE ASK

Tegna, a broadcast, digital media and marketing services company, operates 66 television stations in over 54 markets in the US. Their challenges included reaching a massive 50m users on-air and 35m across their digital platforms.

What Tegna was looking for was a partner to provide cost-effective digital services, quality creative output and rapid turnaround, all this in a streamlined, manageable manner. Moreover the solution needed to provide data analytics and actionable insights on rich media campaigns.

THE SOLUTION

Madras deployed m//rich, a rich media serving and authoring solution which decreased CPM costs. Moreover, Madras developed customized rich media templates for in line with Tegna's digital strategy and provided a self-service, unified reporting solution with robust data analytics on trafficked ad units

THE RESULT
75% SAVINGS IN THE FIRST YEAR
BY ELIMINATING CPM FEES
ON RICH MEDIA UNITS.
100 Million+ IMPRESSIONS DELIVERED ACROSS GRAVITY,
IN-BANNER VIDEO, PUSHDOWN, ANCHORED EXPANDABLE,
INTERSCROLLER AND SLIDING BILLBOARD
MRAID compatible Mobile Rich Media ad units like In-Banner Video, Cube Ad
and Anchored Expandable
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum Brand Manager