Tegna, a broadcast, digital media and marketing services company, operates 66 television stations in over 54 markets in the US. Their challenges included reaching a massive 50m users on-air and 35m across their digital platforms.
What Tegna was looking for was a partner to provide cost-effective digital services, quality creative output and rapid turnaround, all this in a streamlined, manageable manner. Moreover the solution needed to provide data analytics and actionable insights on rich media campaigns.
Madras deployed m//rich, a rich media serving and authoring solution which decreased CPM costs. Moreover, Madras developed customized rich media templates for in line with Tegna's digital strategy and provided a self-service, unified reporting solution with robust data analytics on trafficked ad units
BY ELIMINATING CPM FEES
ON RICH MEDIA UNITS.
IN-BANNER VIDEO, PUSHDOWN, ANCHORED EXPANDABLE,
INTERSCROLLER AND SLIDING BILLBOARD
and Anchored Expandable