Marketing Automation
THE ASK

As part of their dealership transformation process, Polaris was looking to not just consolidate their creative production, but also deliver a creative workflow solution, enabling effective governance on brand compliance, across their 100+ dealer network in AU / NZ

THE CHALLENGE

Managing information capture and creative content across 100+ dealers in Australia and NZ.

Controlling brand identity in dealer network adaptations.

Lack of an approval process for authorizing ad content adapted by dealers.

Time intensive process to prescribe and review creative content via email and phone.

Longer turn around time and time to market of ad creatives.

THE SOLUTION

Taking a consulting approach in understanding Polaris' current workflow and gaps, Madras delivered a custom creative management workflow solution, with proofing, and multi level approval enabling the marketing team manage brand consistency. Besides this, Madras enabled an integrated DAM solution to store, tag, organize, distribute and repurpose assets in a secure manner.

THE RESULT
Improved speed to market by 50% with faster proof approvals.
Streamlined internal marketing channel enabling brand compliance and
consistency across the wide dealer network.
50% IMPROVED
SPEED-TO-MARKET
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Christina Brown Brand Manager, Coffee. Kraft Heinz