Patheon, a division of Thermo Fisher Scientific, has always stood for making tomorrow’s medicines available today.
While that story resonated with clients, they needed to dive deeper and let the market know HOW they achieved this goal.
Madras developed The “Made With” campaign that unified Patheon’s brand and sales enablement efforts.
Established a clear point of differentiation and superiority for the brand Increased client favourability to engage in discussions. Increased brand strength among client markets, employees and stakeholders. Increased the understanding of the full range of capabilities. Celebrated Patheon’s people by putting them front and center