Intelligent Content
THE ASK

Ethical bean is not your everyday coffee brand. It’s not just about business as usual. It is a Fairtrade coffee brand and when you choose to buy Ethical Bean, you’re casting a vote for the ethical treatment and favorable environmental conditions for laborers around the world who are responsible for our daily coffee fix.

And this story needed to be told through an engaging website

THE SOLUTION

At Madras, we created an intuitive e-commerce interface that took users through the the 'Ethical bean Crop to Cup' journey in as simple a manner as possible.

We also developed a QR code-based mobile app attached to smart packaging to aid the customer in discovering the story wherever the users were.

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Christina Brown Brand Manager, Coffee. Kraft Heinz