Intelligent Content

Ethical bean is not your everyday coffee brand. It’s not just about business as usual. It is a Fairtrade coffee brand and when you choose to buy Ethical Bean, you’re casting a vote for the ethical treatment and favorable environmental conditions for laborers around the world who are responsible for our daily coffee fix.

And this story needed to be told through an engaging website


At Madras, we created an intuitive e-commerce interface that took users through the the 'Ethical bean Crop to Cup' journey in as simple a manner as possible.

We also developed a QR code-based mobile app attached to smart packaging to aid the customer in discovering the story wherever the users were.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Christina Brown Brand Manager, Coffee. Kraft Heinz