Intelligent Content
driving the next million
customers for a cricket
app in a country full of
cricket apps.
THE ASK
The rapidly growing fantasy gaming industry in India, especially in the fantasy cricket space, is practically a monopoly, with the leading brand controlling 93% market share, all the airspace on OTT during Indian Premier League Cricket season and endorsed by a bevy of sport stars.
It was against this backdrop that Fanfight needed a campaign that, with minimal spends, could help position Fanfight as a serious contender to the Dream11 empire.
THE SOLUTION
Madras's #BOSSMOVE campaign was conceived by playing on a cricket fan’s need to channel his/her inner manager and winning by making the right decisions.
THE RESULT
Media spends
amounting to
amounting to
1/10th
OF THE MARKET LEADER
1,000,000
NEW USERS IN 15 DAYS
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 