Intelligent Content
driving the next million
customers for a cricket
app in a country full of
cricket apps.
THE ASK
The rapidly growing fantasy gaming industry in India, especially in the fantasy cricket space, is practically a monopoly, with the leading brand controlling 93% market share, all the airspace on OTT during Indian Premier League Cricket season and endorsed by a bevy of sport stars.
It was against this backdrop that Fanfight needed a campaign that, with minimal spends, could help position Fanfight as a serious contender to the Dream11 empire.
THE SOLUTION
Madras's #BOSSMOVE campaign was conceived by playing on a cricket fan’s need to channel his/her inner manager and winning by making the right decisions.
THE RESULT
Media spends
amounting to
amounting to
1/10th
OF THE MARKET LEADER
1,000,000
NEW USERS IN 15 DAYS
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