The rapidly growing fantasy gaming industry in India, especially in the fantasy cricket space, is practically a monopoly, with the leading brand controlling 93% market share, all the airspace on OTT during Indian Premier League Cricket season and endorsed by a bevy of sport stars.
It was against this backdrop that Fanfight needed a campaign that, with minimal spends, could help position Fanfight as a serious contender to the Dream11 empire.
Deloitte Digital Content Studio's #BOSSMOVE campaign was conceived by playing on a cricket fan’s need to channel his/her inner manager and winning by making the right decisions.
amounting to

