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Turbocharge Your Ad Operations
As an industry leader in ad trafficking, publishers trust M//Traffic to automate their ad operations end-to-end, serving thousands of campaigns across multiple ad servers every month. M//Traffic enables our clients to push digital display, social, video and rich media ads directly to ad servers, exchanges, networks and DSPs with low to no human intervention. Developed under the watchful vision of some of the best ad gurus, M//Traffic is a robust automation platform that helps you integrate with ad tracking systems, manage complex workflows and deliver campaigns across different ad serving applications from a unified interface.
Tick Your Wishlist for an end-to-end Ad Trafficking Automation Platform
  • Unified campaign management across different ad servers.
  • Digitize Ad operations workflow, drive accountability, and improve efficiency.
  • Integrate with upstream applications such as CRMs, Ad tracking & order. management systems, push to ad serving platforms and automate ad trafficking workflow end-to-end with low/no human intervention.
  • Enable Ad operations team and clients to collaborate in real-time, from anywhere.
  • Data-science based insights into campaign performance and recommendations to finetune campaign parameters.
  • Derive deep insights on task allocation & resource utilization to optimize efficiency & turnaround time.
Tailor-made features for a publisher-first ad trafficking platform
  • Integrate with Upstream Systems
    M//Traffic can significantly reduce the manual effort involved in trafficking ads by integrating with upstream applications such as CRMs, ad tracking & order management systems. Campaigns and line items are sucked into M//Traffic automatically and pushed to different ad serving platforms in a seamless manner.
  • Campaign Management & Workflow:
    M//Traffic provides a unified interface for campaign management across different ad servers and helps streamline & collaborate your ad operations workflow through its built-in workflow automation engine.
  • Smart Connectors
    M//Traffic has connectors that facilitate integration with different ad serving platforms such as Google Ad Manager, Facebook, Simpli.fi, etc. This significantly eliminates the redundant manual effort involved in trafficking and monitoring campaigns across multiple ad serving platforms.
  • Resource Optimization
    M//Traffic has built-in dashboards which help with assigning and monitoring ad campaigns and line items to traffickers. M//Traffic’s reports enable tracking and optimizing the productivity metrics of traffickers, which drives accountability and improves efficiency.
  • Trafficking Automation
    Once the campaigns and line items are created in M//Traffic, they are automatically pushed to different ad serving platforms such as Google Ad Manager, Facebook, Simpli.fi, etc., based on business rules that can be configured according to your requirements. This significantly reduces the manual effort involved in trafficking & monitoring ad campaigns in one or more ad servers.
  • Data Science-based Campaign Optimization
    M//Traffic offers deep insights into campaign performance and recommendations to finetune campaign parameters through machine learning models. These recommendations are automatically pushed to the ad serving platforms, optimizing the campaign performance to achieve its goals and significantly reduce the manual effort of your ad operations team.
Seamless integrations with leading platforms
Ready to accelerate your ad operations workflow?
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