Sriram brings with him over 16 years of experience across advertising, digital planning, strategy and brand communications. He has worked at multinationals and established Indian brands. Sriram has been on his own from 2014 and ran a boutique creative agency called Propabrand offering creative and strategic consulting services for select National and Global Brands. Prior to going on his own, he was associated with Ogilvy & Mather, where he has held various roles as Client Service Director and Senior Planning Director and was an integral part of setting up O&M’s marketing services centre. Earlier to this he worked in Worldspace, McCann Erickson and ANZ.