Rob has worked with Madras Global in the UK and India, and currently runs the London office. His 25 years in working with brands include time at Interbrand Newell and Sorrell and The Brand Union, six years in India and running his own award-winning agency, R&D&Co, in London. During this time, he has worked with clients across sectors from arts all the way to zoology, creating brands for organizations as diverse as The British Museum and British Airways.
Rob enjoys helping brands reshape their cultural context to engage their customers, like helping a brand new Saudi bank celebrate 1,000 years of trading history; blowing the dust off fusty books for Hachette; adjusting the world’s largest student travel company to the post gap-year world; teaching tea-loving Asia to try Nescafé; and getting London’s The Old Vic theater to think Hollywood.
Rob is a member of D&AD and the writing-for-business organization 26 – contributing to their books The Bard & Co and 26 Malts.