meet the team
We are 1,000 thinkers, makers and scientists, who weave together story and delivery to create continuous content.
  • Gopal Krishnan
    FOUNDER AND EXECUTIVE CHAIRMAN
    BIO

    Gopal is a media industry veteran, visionary and serial entrepreneur. He founded 2AdPro in 2006 with a vision to build a world leading multi-media advertising service company.

    He is also the founder of Ninestars, a leading content digitization and transformation company.

  • Todd Brownrout
    FOUNDER AND CHIEF EXECUTIVE OFFICER
    BIO

    Todd has had a successful career in the media and advertising space during which he led large advertising organizations, merger and acquisition activity, marketing and other functions at two of the largest newspapers in the US. His vision while founding 2AdPro was to help the media industry revitalize itself through innovation and delivery of advertising products and services.

  • Vikram Menon
    PRESIDENT
    BIO

    Vikram Menon, President – Global Operations at Madras Global, India, has over 25 years of experience working in the industry. Prior to leading the operations of 2AdPro and Madras Global, Vikram spent over 18 years at Ogilvy where he worked across several of the agency’s divisions. His last role at Ogilvy was leading OgilvyOne which grew to become India’s largest and most awarded Digital Agency where he was President and Country Head. Over the course of his career, Vikram has worked on several large local and global brands including American Express, Lenovo, IBM, Unilever, Diageo, Coke and SC Johnson to name a few.

    Vikram brings vast experience in developing campaigns and content on a broad scale. In his role at Madras Global, Vikram is responsible for building and managing a team that will drive the work for clients both in India and abroad.

    In his free time, Vikram dabbles in origami, collects pens, travels and reads voraciously.

  • Jude Kishore
    Chief Financial Officer
    BIO

    As chief financial officer of Ad2pro Media Group, Jude Kishore oversees the company’s global financial planning, accounting, analysis, product and services pricing, tax and treasury.

    Jude joined Ad2pro in 2019 with a strong corporate finance background of 26 years from a cross section of industries that include software, service, manufacturing and banking. His accomplishments from his past will strengthen the leadership bandwidth in Ad2pro to achieve and sustain profitable growth.

    In the last position at IBS Software where he served for 14 years as Head of Corporate Planning & Development, he was responsible for developing, communicating, executing and sustaining the company’s strategic plan, including pursuits of mergers and acquisitions (M&A), strategic investment and continued global expansion to meet the twin objectives of predictability and sustainability of profitable growth. He successfully raised capital for IBS from top-tier PE growth investors, played key roles in large client acquisition, drive commercial excellence and lead four strategic acquisitions to help IBS fast track revenue growth and market share.

    Prior to IBS, he held leadership positions in finance at Sociéte Genéralé, Hexaware Technologies, Ford and Dunlop.

    Jude earned his bachelor’s degree in commerce from the University of Madras and is a qualified Chartered Accountant and Cost and Management Accountant.

  • Shiva Kris
    CHIEF TECHNOLOGY OFFICER
    BIO

    Shiva has over 20 years of experience in engineering, product and program management, data science and brings in a wealth of domain experience in advertising, decision sciences, big data, artificial intelligence and a/b testing.

    Prior to joining Madras Global, Shiva held technology and product management leadership roles at Yahoo!, Hyperion (Oracle) and [24]7.ai in the US and in India. He brings in focus on innovation, revenue growth, and building teams and has built products and services with revenue in excess of multi-million dollars in the internet, advertising, cloud, data-insights, media and mobility spaces.

    Shiva is passionate about technology, especially AI and big-data, and has defined, built, and operated internet and client application software, infrastructure software, information management technology, data systems, media monetization, consulting, integration and managed services businesses in enterprise and service provider markets.

  • Nikhil Iyer
    SENIOR VICE PRESIDENT
    DELIVERY
    BIO

    A seasoned executive who focuses on the “how to”; Nikhil brings depth and strength to our delivery model with his expertise in strategic consulting, setting and leading operations, customer engagement, and account management for start-ups and growth organizations.

    Having started his professional career with GE, he has worked with RR Donnelley, Partypoker and ran his own offshore creative production unit, prior to his current role.

    A stickler for the finer details, his strengths lie in process engineering and workflow optimization. His management skills, meticulousness and constant strive for excellence, enables efficacy in delivery, consistently. 

    He still lives his passion to cook, over the weekend’s tag teaming with his 6-year-old.  His other interests lie in motorcycles, cricket, combat, adventure, and water sports.”

  • Mike Monroe
    Senior Vice President
    NORTH AMERICA
    BIO

    Mike is a seasoned marketing executive with more than 20 years of digital, eCommerce and traditional marketing experience.

    Mike has been recognized on several occasions for his many accomplishments including the prestigious Chairman’s award for outstanding contribution to Macys.com’s success by Macy’s Chairman and CEO, Terry Lundgren.

    Mike lives in New York City.

  • Troy Everett
    DIRECTOR
    AUSTRALIA & NEW ZEALAND
    BIO

    Troy brings over 25 years of experience in managing creative production operations and sales for publishers. Troy’s expertise and success at scale has helped one of the largest publishers in the AU/NZ region become incredibly efficient.

  • Arianna Salcedo
    CLIENT SERVICES DIRECTOR
    NEW YORK
    BIO

    Arianna is an experienced bilingual Client Services Director with over ten years of Global Outsourcing Experience, working with in-house and off-shore global teams. For the past six years, she has been heading the retail division as Client Services Director for The Ad2pro Group and Madras Global, working with clients like Macy’s and Patheon.

    Before that, Arianna was an Account & Production Manager at RR Donnelley wearing many hats, working with clients that spanned the globe, from EMEA, LatAm, and the US in the pharmaceutical and Investment Banking industry.

    Arianna is a strong business development professional with Operations Management, Customer Relationship Management (CRM) and Event Management know-how in digital marketing, retail, advertising and automation industries.

    Arianna was born in the Dominican Republic and raised in NYC. She has a Bachelor’s degree in Business Administration and Management from Berkeley College. In her spare time, Arianna enjoys volunteering with the elderly, and community groups.

  • Rob Andrews
    MANAGING DIRECTOR
    UK
    BIO

    Rob has worked with Madras Global in the UK and India, and currently runs the London office. His 25 years in working with brands include time at Interbrand Newell and Sorrell and The Brand Union, six years in India and running his own award-winning agency, R&D&Co, in London. During this time, he has worked with clients across sectors from arts all the way to zoology, creating brands for organizations as diverse as The British Museum and British Airways.

    Rob enjoys helping brands reshape their cultural context to engage their customers, like helping a brand new Saudi bank celebrate 1,000 years of trading history; blowing the dust off fusty books for Hachette; adjusting the world’s largest student travel company to the post gap-year world; teaching tea-loving Asia to try Nescafé; and getting London’s The Old Vic theater to think Hollywood.

    Rob is a member of D&AD and the writing-for-business organization 26 – contributing to their books The Bard & Co and 26 Malts.

  • Kelly Guth
    Account Director
    US
    BIO

    Although Kelly has a degree in law, her true passion is digital marketing, from strategy to execution, and expanding her clients’ digital footprint. With over 10 years of experience in the outsourcing space, including four years living in India, Kelly has a true appreciation of multiculturalism after working in a global environment. While living in India, Kelly expanded her skillset into eCommerce and Brands while working with Macys.com, Build A Bear, and other US brands.

    Today she works with major US media clients and brands with their digital advertising needs helping to identify gaps in their strategy. Kelly has a passion for all things social, website development, paid search, and the unique experience that stems from working within a global team.

  • Amy Barwick
    Sales & Account Director
    London
    BIO

    With a background in both traditional and new media, Amy has led various teams across sales, operations and technology; bringing valuable experience from both the buy and sell side of digital advertising.
    Based in the London office, Amy manages Madras’ portfolio of UK media partners, oversees projects of all sizes and scale for brand clients, as well as drives business development initiatives across the UK & EU markets.

    Born and raised in the Cayman Islands, Amy has travelled far and wide – from witnessing the Catatumbo Lightning in Venezuela to spotting the “Big Five” in East Africa.

  • Favell Wordsworth
    Client Success Manager
    BIO

    Favell had spent half of his professional career working in Financial Advice before making the transition into the world of Advertising and Media which he now calls home. During this time he has spent the best part of the last 10 years providing strategic marketing solutions to Large Businesses & SME’s across Australia and New Zealand.

    Favell has worked with Publishes, Broadcasters and Brands in driving marketing solutions, awareness and campaigns across Print, Digital, Radio and Social Media. Favell ads great value to the frontline for the Madras team across Australia and New Zealand. He is your onshore key point of contact.

  • Sriram Sunder
    Senior Vice President
    INDIA
    BIO

    Sriram brings with him over 16 years of experience across advertising, digital planning, strategy and brand communications. He has worked at multinationals and established Indian brands. Sriram has been on his own from 2014 and ran a boutique creative agency called Propabrand offering creative and strategic consulting services for select National and Global Brands. Prior to going on his own, he was associated with Ogilvy & Mather, where he has held various roles as Client Service Director and Senior Planning Director and was an integral part of setting up O&M’s marketing services centre. Earlier to this he worked in Worldspace, McCann Erickson and ANZ.

  • Justin Lopez
    Vice President – Brand services
    INDIA
    BIO

    Justin has over 17 years of experience in client services. His key focus is leading multiple delivery teams to achieve world-class standards in terms of quality, on-time delivery and optimum cost-benefit using technology as a key driver.

    Justin works with a team of over 250 people and oversees the end-to-end operations for multiple global clients like Polaris, Thales, Macy’s, Bloomingdales, Lenovo, Myntra and a host of media clients across three continents.

    An avid football enthusiast, Justin likes to travel across Europe and South America catching his favourite clubs in action.

  • Sowmya Hariharan
    Client Service Director
    INDIA
    BIO

    Sowmya has over 10 years of experience in client services. Her focus is on spearheading operations restructuring initiatives that address business growth using technology to successfully cut costs, streamline operations and increase productivity.

    Sowmya works with a team of over 85 and oversees the end-to-end service delivery for a multitude of global brands like Macy’s, Bloomingdales, Build-a-Bear, Lenovo, and Myntra.

    She is a trained Carnatic singer, speaks more than four Indian languages and is a fitness enthusiast who loves to travel.

  • Sendil Kumar
    HEAD OF CREATIVE
    INDIA
    BIO

    Sendil believes that the fulcrum of creativity is unbridled passion. He’s a man of varied interests and multiple vocations. Having dabbled in theatre, advertising, film and music, Sendil believes the line that separates art and life is very thin. More than anything else, he considers himself a storyteller constantly in search of an audience. Consequently, he considers his achievements in advertising a result of his steadfast attempts at helping brands and clients narrate the product story in a way that’s least boring.

    Sendil has nearly two decades of advertising experience, eight years of which he has spent as an ad filmmaker and the rest in leading advertising agencies and big brands. He uses humor as a weapon to disarm the most dogged of opponents and uses the power of human empathy to create deeper connections. He believes there is no problem that doesn’t have a creative solution and that good creative is one that works for the client and is remembered by the audience. He is currently trying his best to be a pacifist and striving desperately to be a vegetarian.

  • Ajit Devadason
    HEAD OF CREATIVE
    INDIA
    BIO

    Ajit Devadason is Creative Head at Madras Global, India. He has over 18 years of advertising, photography and visual communication experience spanning F&B, Travel, Technology and the Auto industry. During stints across Delhi, Chennai, Mumbai, London and Bangalore, he has successfully defined a standard of creative and effective communication for clients that include Mahindra, Lucent Technologies, Hutchinson Max Telecom, Reliance Polymers, Bosch Auto, Coats India, Infosys, Lenovo, IBM, Vodafone, Tata Tea, Flight Shop™, Britannia, Wipro, Amazon and TVS Motor Corp.

    Ajit is also a Formula One™ columnist and passionate Ducatista over weekends.

  • Ganesh K
    DIGITAL HEAD
    INDIA
    BIO

    Ganesh leads digital strategy for Madras Global, India where he oversees social, search and analytics. Prior to Madras Global, Ganesh has worked on brands such as United Breweries – UB Ice, Kingfisher Strong, Kalyani Black Label, LeEco, CricInfo, Yahoo!, iStream, WorldSpace amongst others.

    Ganesh is also the founder of India’s leading heavy metal band, Kryptos. He loves reading sci-fi & horror novels, listening to hard rock/heavy metal and synthwave music.

  • Sharad Nayak
    Creative Head – Digital Design
    India
    BIO

    Sharad heads all aspects of digital design at Madras. He has over 20 years of experience in User Experience, Digital and Brand design across Technology, Automotive, Finance, Travel and Education. Having been at the helm of the UX/Digital practice at Ogilvy, he has successfully defined effective online experiences and sound usability practices for interactive applications. Clients include Honda, Castrol, Amazon, Infosys, IBM , Madhya Pradesh Tourism, Mphasis, Quest Globaland Virginia Commonwealth University. 

    Sharad is an avid cinephile and audio enthusiast.

  • Sathish Bhaskaran
    Digital Design Director
    INDIA
    BIO

    Sathish’s experience spanning more than two decades has helped brands around the globe deliver results across print and digital media. His initial years of advertising was in the Middle East working for some of the top Telecom, Financial and Automobile brands. As a digital fanatic he strongly believes that every form of design should evolve and focus towards a greater experience for the user.

    He has spent close to a decade at 2AdPro and has been instrumental in delivering top notch digital advertising solutions to the media and brand customers, and in the process built a robust digital practice grounds up before moving to the Madras Global side in 2017.

    He is a father of twins, enjoys being in the midst of family and nature.

  • Anu Chandrasekaran
    General Manager-HR
    India
    BIO

    Anu is an expert with 20 years of rich experience in Human Resources. She earned double Master Degree in Social Work and Business Administration with HR specialisation from the University of Madras.

    She has outstanding involvement with strategic and operational roles in leadership development, talent acquisition, training, employee relations, performance management, compensation & benefits. She has worked with lofty companies like Polaris, CSC, Satyam Computers, Wipro Infotech and Hexaware. She has dealt with the HR function in small to mid-size companies in industries including Information technology, financial services, media and advertising.

  • Felix Mathew
    AVP- Delivery
    India
    BIO

    An astute professional with 19+ years of experience in the outsourcing industry, Felix’s experience has been into Operations, Data Analysis, Customer Service, Delivery, Transitions, Quality, Continuous Improvement & Service Excellence.

    Felix joined the Ad2pro Media team in 2013, helping Publishers who are new to outsourcing or with prior outsourcing experience to transition and scale multiple services with ease. Felix also assists Ad2pro Media’s Corporate Group in setting, streamlining & standardising processes, performance management system, etc.

    Felix in his current capacity oversees the Company’s Print and Managed Services operations

  • Swapna Vijay
    AVP - Strategy & Digital
    India
    BIO

    Swapna is a versatile digital marketing professional with 16 years of experience across the digital advertising value chain. She has led several teams across pre-sales, operations, campaign management and delivery through the course of her career. Her strength lies in providing strategic advertising solutions and in building teams that offer exceptional level of service to customers.

Technology
  • Radhesh Battu
    Program Director
    India
    BIO

    Radhesh brings with him over 19 years of experience in Program Delivery and Portfolio Management. He is passionate about delivering solutions that provide high value and agility, He has led and managed diverse teams in the software industry including Product delivery, Digital transformation, Service delivery, Client management, Implementation and Support- spanning across all continents. His last associations were with Tech Mahindra, [24]7.ai, Virgin ntl:uk, Thomson Reuters, Congruent Software Inc and Pentasoft Tech Ltd.

  • Srinivas Kesavan
    Senior Manager, Customer Success
    India
    BIO

    Srini has over 10 years of experience in managing Clients transition process, Client on-boarding, Technology driven solutions and Client engagement. He is involved in managing, leading and directing complex projects that are strategic in nature and global in scope right from concept to fully operational status.

  • Jaishankar YG
    Engineering Manager
    India
    BIO

    Jaishankar leads one of the Engineering teams in Madras Global. Prior to this, he has worked in [24]7.ai and brings in vast experience in building scalable and distributed products across different platforms like web and data.