job openings
At Madras, it is our objective to hire the best available talent. The hiring process is very rigorous and candidates go through a series of tests to assess their design capabilities and personality traits followed by multiple rounds of interviews.
Search Engine Marketing – Specialist BACK TO JOB LISTING
Responsibilities:
  • Plan, develop & execute SEM strategy based on customer requirements.
  • Research about the advertiser and gain full understanding of campaign goals and suggest ways to reach the objective.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Quality check campaigns that have been set up, monitor and optimize.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.
  • Analyze performance data and suggest necessary changes to be made to improve performance.
  • Manage spends, staying on budget, estimating monthly costs and reconciling discrepancies.
Requirements:
  • 4 to 6 years of experience in managing SEM campaigns.
  • Good understanding of marketing funnel and customer journey.
  • Ability to plan campaigns and execute them successfully.
  • Must have worked on different campaign objectives such as awareness, consideration, and performance.
  • Strong working knowledge of Google Adwords and all paid search platforms.
  • Proven track record in driving successful PPC and paid search campaigns.
  • Experience in bidding tools and programmatic platforms (Good to have).
  • Keeps up to date with industry updates and experiments.
  • Ability to work independently and as part of a team.
  • Knowledge of the agency working methodology and culture (preferred).
  • Very good understanding of Google analytics.
  • Excellent communication skills.
  • Must have experience in scaling campaigns, creating merchant campaigns.
  • Strong attention to detail.
  • Passion for PPC and digital marketing in general.
  • Ability to work in a fast-paced environment.
  • Expert in Google Ads Search, Display, and YouTube (Must). App campaign, Shopping, and Discovery Ads (added advantage).

Apply now