Troy brings over 25 years of experience in managing creative production operations and sales for publishers. Troy’s expertise and success at scale has helped one of the largest publishers in the AU/NZ region become incredibly efficient.
Kartic Srinivasan currently serves as the Chief Digital Officer at Ad2pro, a global marketing & technology services company headquartered in India with offices in the US, UK and AU/NZ. He plays a key leadership role in Ad2pro’s growth to over 1,000 people delivering creative services to enterprises around the world.
Kartic is responsible for working with our clients through their digital evolution. He is specifically focused on working with our publisher client partners in evolving their advertising strategy.
With over 20 years of working with start-ups in the marketing & communication services industry, Kartic brings tremendous global experience in challenging the ‘business-as-usual’ model. He has experience across direct marketing, reputation management, knowledge process outsourcing for creative design and building technology products.
Kartic previously played a key leadership role at OfficeTiger (acquired by RR Donnelley in 2006). OfficeTiger is pioneering a multi-shore operations model for delivering creative communication and financial publishing services.