Nikhil Iyer

A seasoned executive who focuses on the “how to”; Nikhil brings depth and strength to our delivery model with his expertise in strategic consulting, setting and leading operations, customer engagement, and account management for start-ups and growth organizations.

Having started his professional career with GE, he has worked with RR Donnelley, Partypoker and ran his own offshore creative production unit, prior to his current role.

A stickler for the finer details, his strengths lie in process engineering and workflow optimization. His management skills, meticulousness and constant strive for excellence, enables efficacy in delivery, consistently. 

He still lives his passion to cook, over the weekend’s tag teaming with his 6-year-old.  His other interests lie in motorcycles, cricket, combat, adventure, and water sports.”

Justin Lopez

Justin has over 17 years of experience in client services. His key focus is leading multiple delivery teams to achieve world-class standards in terms of quality, on-time delivery and optimum cost-benefit using technology as a key driver.

Justin works with a team of over 250 people and oversees the end-to-end operations for multiple global clients like Polaris, Thales, Macy’s, Bloomingdales, Lenovo, Myntra and a host of media clients across three continents.

An avid football enthusiast, Justin likes to travel across Europe and South America catching his favourite clubs in action.

Ganesh Krishnaswamy

Ganesh leads digital strategy for Madras Global, India where he oversees social, search and analytics. Prior to Madras Global, Ganesh has worked on brands such as United Breweries – UB Ice, Kingfisher Strong, Kalyani Black Label, LeEco, CricInfo, Yahoo!, iStream, WorldSpace amongst others.

Ganesh is also the founder of India’s leading heavy metal band, Kryptos. He loves reading sci-fi & horror novels, listening to hard rock/heavy metal and synthwave music.

Sowmya Hariharan

Sowmya has over 10 years of experience in client services. Her focus is on spearheading operations restructuring initiatives that address business growth using technology to successfully cut costs, streamline operations and increase productivity.

Sowmya works with a team of over 85 and oversees the end-to-end service delivery for a multitude of global brands like Macy’s, Bloomingdales, Build-a-Bear, Lenovo, and Myntra.

She is a trained Carnatic singer, speaks more than four Indian languages and is a fitness enthusiast who loves to travel.

Sriram Sunder

Sriram is passionate about brands and has played a crucial part in creating and refining their evolution.

Sriram brings with him over 16 years of experience across advertising, digital planning, strategy and brand communications. He has worked at multinationals and established Indian brands. Sriram has been on his own from 2014 and ran a boutique creative agency called Propabrand offering creative and strategic consulting services for select National and Global Brands. Prior to going on his own, he was associated with Ogilvy & Mather, where he has held various roles as Client Service Director and Senior Planning Director and was an integral part of setting up O&M’s marketing services centre. Earlier to this he worked in Worldspace, McCann Erickson and ANZ.

Arianna Salcedo

Arianna is an expert in creating high volume processes for implementation on a global scale.

Arianna is an experienced bilingual Client Services Director with over ten years of Global Outsourcing Experience, working with in-house and off-shore global teams. For the past six years, she has been heading the retail division as Client Services Director for The Ad2pro Group and Madras Global, working with clients like Macy’s and Patheon.

Before that, Arianna was an Account & Production Manager at RR Donnelley wearing many hats, working with clients that spanned the globe, from EMEA, LatAm, and the US in the pharmaceutical and Investment Banking industry.

Arianna is a strong business development professional with Operations Management, Customer Relationship Management (CRM) and Event Management know-how in digital marketing, retail, advertising and automation industries.

Arianna was born in the Dominican Republic and raised in NYC. She has a Bachelor’s degree in Business Administration and Management from Berkeley College. In her spare time, Arianna enjoys volunteering with the elderly, and community groups.