Sathish’s experience spanning more than two decades has helped brands around the globe deliver results across print and digital media. His initial years of advertising was in the Middle East working for some of the top Telecom, Financial and Automobile brands. As a digital fanatic he strongly believes that every form of design should evolve and focus towards a greater experience for the user.
He has spent close to a decade at 2AdPro and has been instrumental in delivering top notch digital advertising solutions to the media and brand customers, and in the process built a robust digital practice grounds up before moving to the Madras Global side in 2017.
He is a father of twins, enjoys being in the midst of family and nature.
Sendil uses his experience in advertising and life to bring fresh thinking and a real world perspective to brands and the projects he works on.
Sendil believes that the fulcrum of creativity is unbridled passion. He’s a man of varied interests and multiple vocations. Having dabbled in theatre, advertising, film and music, Sendil believes the line that separates art and life is very thin. More than anything else, he considers himself a storyteller constantly in search of an audience. Consequently, he considers his achievements in advertising a result of his steadfast attempts at helping brands and clients narrate the product story in a way that’s least boring.
Sendil has nearly two decades of advertising experience, eight years of which he has spent as an ad filmmaker and the rest in leading advertising agencies and big brands. He uses humor as a weapon to disarm the most dogged of opponents and uses the power of human empathy to create deeper connections. He believes there is no problem that doesn’t have a creative solution and that good creative is one that works for the client and is remembered by the audience. He is currently trying his best to be a pacifist and striving desperately to be a vegetarian.
The solutions Ajit has deployed for brands have successfully delivered on both creativity and effectiveness.
Ajit Devadason is Creative Head at Madras Global, India. He has over 18 years of advertising, photography and visual communication experience spanning F&B, Travel, Technology and the Auto industry. During stints across Delhi, Chennai, Mumbai, London and Bangalore, he has successfully defined a standard of creative and effective communication for clients that include Mahindra, Lucent Technologies, Hutchinson Max Telecom, Reliance Polymers, Bosch Auto, Coats India, Infosys, Lenovo, IBM, Vodafone, Tata Tea, Flight Shop™, Britannia, Wipro, Amazon and TVS Motor Corp.
Ajit is also a Formula One™ columnist and passionate Ducatista over weekends.
With experience that spans many sectors, Rob enjoys helping brands reshape their cultural context to engage their customers.
Rob has worked with Madras Global in the UK and India, and currently runs the London office. His 25 years in working with brands include time at Interbrand Newell and Sorrell and The Brand Union, six years in India and running his own award-winning agency, R&D&Co, in London. During this time, he has worked with clients across sectors from arts all the way to zoology, creating brands for organizations as diverse as The British Museum and British Airways.
Rob enjoys helping brands reshape their cultural context to engage their customers, like helping a brand new Saudi bank celebrate 1,000 years of trading history; blowing the dust off fusty books for Hachette; adjusting the world’s largest student travel company to the post gap-year world; teaching tea-loving Asia to try Nescafé; and getting London’s The Old Vic theater to think Hollywood.
Rob is a member of D&AD and the writing-for-business organization 26 – contributing to their books The Bard & Co and 26 Malts.
Tapping into his big brand experience, Andrew uses a hands-on approach crafting original brand building messaging.
Andrew, Chief Creative Officer, has over 20 years of experience in helping brands tell their stories. In his 17 years at Ogilvy & Mather, Andrew led rebranding and advertising efforts for clients like American Express, IBM, The American Red Cross, Cabela’s and many others. At Madras Global he combines this brand expertise with a passion for creating more and more content for clients. Content that not only inspires, but that moves the needle and drives sales. Andrew has won many industry awards, and he is also a children’s book author, a campfire guitarist and occasional short film maker.