Vikram puts his 25 years of leadership in digital branding, customer experience and technology to work for clients in both India and around the world.
Vikram Menon, President – Global Operations at Madras Global, India, has over 25 years of experience working in the industry. Prior to leading the operations of 2AdPro and Madras Global, Vikram spent over 18 years at Ogilvy where he worked across several of the agency’s divisions. His last role at Ogilvy was leading OgilvyOne which grew to become India’s largest and most awarded Digital Agency where he was President and Country Head. Over the course of his career, Vikram has worked on several large local and global brands including American Express, Lenovo, IBM, Unilever, Diageo, Coke and SC Johnson to name a few.
Vikram brings vast experience in developing campaigns and content on a broad scale. In his role at Madras Global, Vikram is responsible for building and managing a team that will drive the work for clients both in India and abroad.
In his free time, Vikram dabbles in origami, collects pens, travels and reads voraciously.
Fred has built successful global creative and production companies on behalf of the industry’s largest holding companies. He now devotes his operational know-how and entrepreneurial acumen towards relentlessly driving client value.
Fred is an inspiring creative and business leader with over 20 years of experience pioneering unique approaches to agency network operations, creative and content development and international production delivery.
Fred joined The Ad2pro Group, the parent company for Madras Global, in April 2016 and launched Madras Global in January 2017. Prior to that he was the founder of Fred&Co., a global creative operations company where he collaborated with Ad2pro on the operating model that led to their expanded brand business.
Fred was also the Founder and Chief Executive of Craft Worldwide, a content and production business unit of McCann Worldgroup which offered unique, client-centric operating models with an emphasis on the ‘craft’ of execution.
Prior to joining McCann Worldgroup, Fred spent 16 years at Ogilvy & Mather, most recently as Chief Executive Officer of RedWorks Worldwide. As the inaugural Global CEO, Fred helped build RedWorks into one of the largest global creative development and production delivery offerings in the industry with over 50 offices globally.
Fred’s expertise covers a wide range of industries including technology, healthcare, manufacturing, consumer, and financial services. He has personally led award-winning teams working on global accounts.