Sales fulfillment and page planning solutions with a rapid implementation, delivering improved speed-to-market and cost savings

THE ASK

News Corp were looking to reduce operational cost in managing their page planning and define an efficient sales fulfillment workflow to manage copy chase, ad briefing, proofing and approval.

THE SOLUTION

With our structured project management methodology, Madras delivered a seamless transition through an “onshore-offshore workshop” approach enabling effective knoweldge transfer. With the need to work on customer platforms and driven by rigid deadlines, a detailed documentation of operating procedures was defined.

THE RESULT
240+ TITLES
50% COST SAVING
98% TIME SAVING
99% QUALITY ACHIEVED
Six Sigma methodolgy driven transition approach enabled a seamless
implementation of both, page planning and sales support services.
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Lorem ipsum Brand Manager

Managing virtually every piece of content or image for Macys.com, the 4th largest e-commerce website in the U.S.

THE ASK

Macy’s faced several challenges – scaling digital merchandizing operations, reduced speed to market (critical for a etailer), Duplication and inconsistencies in creative quality – and needed to streamline creation, production and management of assets on Macys.com

THE SOLUTION

At Madras, we developed a hybrid setup-run-operate model with amplification centralized offshore along with on-shore relationship leads. An agile, scalable, digital-first talent pool of 120+ strategists, designers, storytellers, technologists and analysts were deployed to handle an annual volume of over 1Mn assets.

And finally, m//engine was deployed to integrate all aspects of the business to drive greater efficiencies. Madras also helps Macy’s manage usage right on all talent images.

THE RESULT
50% IMPROVEMENT IN
SPEED TO MARKET
75% REDUCTION IN
WASTEFUL EXPENDITURE
98% QUALITY
SCORE
 
1,000,000 PRODUCTS RETOUCHED
ANNUALLY
1,50,000 INDIVIDUAL CONTENT
PIECES MANAGED
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Christina Brown Brand Manager, Coffee. Kraft Heinz

Global brand consistency with a 60% increase in speed to market for assets in 56 countries.

THE ASK

With several challenges including scale and cost, reduced speed to market, brand inconsistencies and lack of consolidated views for better decision making there was an urgent need to streamline digital merchandizing operations for over 9 brands in the US

THE SOLUTION

Madras customized and deployed our proprietary, cloud-based, enterprise grade platform in under 16 weeks to industrialize the entire creative production process for over 56 countries. Madras also provided Thales with a unique offshore operating model to handle scale and volume for creative development for everything from key campaign visuals to infographics, motion design and 2D Animation.

THE RESULT
Better Decision Making with geo-based Asset Analytics
Greater brand consistency across markets
74% COST SAVINGS ON
CREATIVE PRODUCTION
60% IMPROVEMENT IN
SPEED-TO-MARKET
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Christina Brown Brand Manager, Coffee. Kraft Heinz

Streamlining digital merchandizing operations for one of US’s largest footwear retailer

THE ASK

With several challenges including scale and cost, reduced speed to market, brand inconsistencies and lack of consolidated views for better decision making there was an urgent need to streamline digital merchandizing operations for over 9 brands in the US

THE SOLUTION

Madras developed a pod-based operating model with ‘0-disruption’ replicability along with a unique on-shore/offshore team of 40+ strategists, designers, writers, merchandizers and search experts trained in over 30 merchandizing tools for significant efficiency improvements.

THE RESULT
50% IMPROVEMENT IN
SPEED TO MARKET
98% QUALITY SCORE
255,000 WEB PAGES MANAGED
100,000 INDIVIDUAL CONTENT
PIECES MANAGED
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Christina Brown Brand Manager, Coffee. Kraft Heinz

Automated smart imaging solutions for Bloomingdale’s for an increased speed-to-market of 65%

THE ASK

Bloomingdale’s customers and designers expect the highest quality product imagery and experience – a critical requirement of the path to purchase. And as a result Bloomingdale’s needed a partner who could deliver quality while significantly improving speed to market.

THE SOLUTION

Madras designed a custom solution combining the right talent, technology and automation as pillars. m//retouch was modified for special scripts that included automating specific tasks and a process and workflow overhaul was implemented for significantly increased efficiencies.

THE RESULT
65% IMPROVEMENT IN
SPEED TO MARKET
1000% IMAGES DELIVERED DAILY
WITHIN A WEEK OF IMPLEMENTATION
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Christina Brown Brand Manager, Coffee. Kraft Heinz