Over 75% savings by eliminating cpm fees on 160 million rich media units

THE ASK

Tegna, a broadcast, digital media and marketing services company, operates 66 television stations in over 54 markets in the US. Their challenges included reaching a massive 50m users on-air and 35m across their digital platforms.

What Tegna was looking for was a partner to provide cost-effective digital services, quality creative output and rapid turnaround, all this in a streamlined, manageable manner. Moreover the solution needed to provide data analytics and actionable insights on rich media campaigns.

THE SOLUTION

Madras deployed m//rich, a rich media serving and authoring solution which decreased CPM costs. Moreover, Madras developed customized rich media templates for in line with Tegna’s digital strategy and provided a self-service, unified reporting solution with robust data analytics on trafficked ad units

THE RESULT
75% SAVINGS IN THE FIRST YEAR
BY ELIMINATING CPM FEES
ON RICH MEDIA UNITS.
100 Million+ IMPRESSIONS DELIVERED ACROSS GRAVITY,
IN-BANNER VIDEO, PUSHDOWN, ANCHORED EXPANDABLE,
INTERSCROLLER AND SLIDING BILLBOARD
MRAID compatible Mobile Rich Media ad units like In-Banner Video, Cube Ad
and Anchored Expandable
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Lorem ipsum Brand Manager

Driving brand consistency and streamlining operations for 109+ dealers in ANZ

THE ASK

As part of their dealership transformation process, Polaris was looking to not just consolidate their creative production, but also deliver a creative workflow solution, enabling effective governance on brand compliance, across their 100+ dealer network in AU / NZ

THE CHALLENGE

Managing information capture and creative content across 100+ dealers in Australia and NZ.

Controlling brand identity in dealer network adaptations.

Lack of an approval process for authorizing ad content adapted by dealers.

Time intensive process to prescribe and review creative content via email and phone.

Longer turn around time and time to market of ad creatives.

THE SOLUTION

Taking a consulting approach in understanding Polaris’ current workflow and gaps, Madras delivered a custom creative management workflow solution, with proofing, and multi level approval enabling the marketing team manage brand consistency. Besides this, Madras enabled an integrated DAM solution to store, tag, organize, distribute and repurpose assets in a secure manner.

THE RESULT
Improved speed to market by 50% with faster proof approvals.
Streamlined internal marketing channel enabling brand compliance and
consistency across the wide dealer network.
50% IMPROVED
SPEED-TO-MARKET
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Christina Brown Brand Manager, Coffee. Kraft Heinz