Driving the next million customers for a cricket app in a country full of cricket apps.

THE ASK

The rapidly growing fantasy gaming industry in India, especially in the fantasy cricket space, is practically a monopoly, with the leading brand controlling 93% market share, all the airspace on OTT during Indian Premier League Cricket season and endorsed by a bevy of sport stars.

It was against this backdrop that Fanfight needed a campaign that, with minimal spends, could help position Fanfight as a serious contender to the Dream11 empire.

THE SOLUTION

Madras’s #BOSSMOVE campaign was conceived by playing on a cricket fan’s need to channel his/her inner manager and winning by making the right decisions.

THE RESULT
Media spends
amounting to
1/10th OF THE MARKET LEADER
1,000,000 NEW USERS IN 15 DAYS
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Lorem ipsum Brand Manager

Moving a brand story from “why” to “how” with industry insights.

THE ASK

Patheon, a division of Thermo Fisher Scientific, has always stood for making tomorrow’s medicines available today.

While that story resonated with clients, they needed to dive deeper and let the market know HOW they achieved this goal.

THE SOLUTION

Madras developed The “Made With” campaign that unified Patheon’s brand and sales enablement efforts.

Established a clear point of differentiation and superiority for the brand Increased client favourability to engage in discussions. Increased brand strength among client markets, employees and stakeholders. Increased the understanding of the full range of capabilities. Celebrated Patheon’s people by putting them front and center

THE RESULT
700% INCREASE IN
SALES OPPORTUNITY
$7 to $49 RETURN ON EVERY
DOLLAR SPENT
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Lorem ipsum Brand Manager

A smart website to tell a heart-warming coffee story.

THE ASK

Ethical bean is not your everyday coffee brand. It’s not just about business as usual. It is a Fairtrade coffee brand and when you choose to buy Ethical Bean, you’re casting a vote for the ethical treatment and favorable environmental conditions for laborers around the world who are responsible for our daily coffee fix.

And this story needed to be told through an engaging website

THE SOLUTION

At Madras, we created an intuitive e-commerce interface that took users through the the ‘Ethical bean Crop to Cup’ journey in as simple a manner as possible.

We also developed a QR code-based mobile app attached to smart packaging to aid the customer in discovering the story wherever the users were.

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Christina Brown Brand Manager, Coffee. Kraft Heinz

Synching form & function

THE ASK

Headworks is an internet based technology & gaming group. With over over 12 Million registered players, Ace2three is Headwork Digital’s marquee real-money gaming app.

Ace2Three had undergone a complete re-branding and Headworks Digital needed us to extend the new brand language and improve the overall user experience of the website.

THE CHALLENGE

Creating a simple and intuitive user-interface for a specific target audience.

Extending a set of pre-defined brand guidelines to the interface.

Working within specific technology requirements.

THE SOLUTION

Playing with a full deck

A unique and engaging new ‘card’ based user-interface was designed, in synergy with the brand and product offering as a whole.

THE RESULT

The revised ‘card’ design is organized & focus-driven.

Easily responsive across devices and screen resolutions.

Allows direct access to sections of interest.

Modular and efficient to develop & maintain.

BUSINESS IMPACT
$1.05M YEAR-ON-YEAR SALES GROWTH
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Deepak Gullapalli Founder & CEO. Headworks Digital