Sales fulfillment and page planning solutions with a rapid implementation, delivering improved speed-to-market and cost savings

THE ASK

News Corp were looking to reduce operational cost in managing their page planning and define an efficient sales fulfillment workflow to manage copy chase, ad briefing, proofing and approval.

THE SOLUTION

With our structured project management methodology, Madras delivered a seamless transition through an “onshore-offshore workshop” approach enabling effective knoweldge transfer. With the need to work on customer platforms and driven by rigid deadlines, a detailed documentation of operating procedures was defined.

THE RESULT
240+ TITLES
50% COST SAVING
98% TIME SAVING
99% QUALITY ACHIEVED
Six Sigma methodolgy driven transition approach enabled a seamless
implementation of both, page planning and sales support services.
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Lorem ipsum Brand Manager

Driving the next million customers for a cricket app in a country full of cricket apps.

THE ASK

The rapidly growing fantasy gaming industry in India, especially in the fantasy cricket space, is practically a monopoly, with the leading brand controlling 93% market share, all the airspace on OTT during Indian Premier League Cricket season and endorsed by a bevy of sport stars.

It was against this backdrop that Fanfight needed a campaign that, with minimal spends, could help position Fanfight as a serious contender to the Dream11 empire.

THE SOLUTION

Madras’s #BOSSMOVE campaign was conceived by playing on a cricket fan’s need to channel his/her inner manager and winning by making the right decisions.

THE RESULT
Media spends
amounting to
1/10th OF THE MARKET LEADER
1,000,000 NEW USERS IN 15 DAYS
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Lorem ipsum Brand Manager

Moving a brand story from “why” to “how” with industry insights.

THE ASK

Patheon, a division of Thermo Fisher Scientific, has always stood for making tomorrow’s medicines available today.

While that story resonated with clients, they needed to dive deeper and let the market know HOW they achieved this goal.

THE SOLUTION

Madras developed The “Made With” campaign that unified Patheon’s brand and sales enablement efforts.

Established a clear point of differentiation and superiority for the brand Increased client favourability to engage in discussions. Increased brand strength among client markets, employees and stakeholders. Increased the understanding of the full range of capabilities. Celebrated Patheon’s people by putting them front and center

THE RESULT
700% INCREASE IN
SALES OPPORTUNITY
$7 to $49 RETURN ON EVERY
DOLLAR SPENT
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Lorem ipsum Brand Manager

Managing virtually every piece of content or image for Macys.com, the 4th largest e-commerce website in the U.S.

THE ASK

Macy’s faced several challenges – scaling digital merchandizing operations, reduced speed to market (critical for a etailer), Duplication and inconsistencies in creative quality – and needed to streamline creation, production and management of assets on Macys.com

THE SOLUTION

At Madras, we developed a hybrid setup-run-operate model with amplification centralized offshore along with on-shore relationship leads. An agile, scalable, digital-first talent pool of 120+ strategists, designers, storytellers, technologists and analysts were deployed to handle an annual volume of over 1Mn assets.

And finally, m//engine was deployed to integrate all aspects of the business to drive greater efficiencies. Madras also helps Macy’s manage usage right on all talent images.

THE RESULT
50% IMPROVEMENT IN
SPEED TO MARKET
75% REDUCTION IN
WASTEFUL EXPENDITURE
98% QUALITY
SCORE
 
1,000,000 PRODUCTS RETOUCHED
ANNUALLY
1,50,000 INDIVIDUAL CONTENT
PIECES MANAGED
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Christina Brown Brand Manager, Coffee. Kraft Heinz

A smart website to tell a heart-warming coffee story.

THE ASK

Ethical bean is not your everyday coffee brand. It’s not just about business as usual. It is a Fairtrade coffee brand and when you choose to buy Ethical Bean, you’re casting a vote for the ethical treatment and favorable environmental conditions for laborers around the world who are responsible for our daily coffee fix.

And this story needed to be told through an engaging website

THE SOLUTION

At Madras, we created an intuitive e-commerce interface that took users through the the ‘Ethical bean Crop to Cup’ journey in as simple a manner as possible.

We also developed a QR code-based mobile app attached to smart packaging to aid the customer in discovering the story wherever the users were.

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Christina Brown Brand Manager, Coffee. Kraft Heinz

Synching form & function

THE ASK

Headworks is an internet based technology & gaming group. With over over 12 Million registered players, Ace2three is Headwork Digital’s marquee real-money gaming app.

Ace2Three had undergone a complete re-branding and Headworks Digital needed us to extend the new brand language and improve the overall user experience of the website.

THE CHALLENGE

Creating a simple and intuitive user-interface for a specific target audience.

Extending a set of pre-defined brand guidelines to the interface.

Working within specific technology requirements.

THE SOLUTION

Playing with a full deck

A unique and engaging new ‘card’ based user-interface was designed, in synergy with the brand and product offering as a whole.

THE RESULT

The revised ‘card’ design is organized & focus-driven.

Easily responsive across devices and screen resolutions.

Allows direct access to sections of interest.

Modular and efficient to develop & maintain.

BUSINESS IMPACT
$1.05M YEAR-ON-YEAR SALES GROWTH
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Deepak Gullapalli Founder & CEO. Headworks Digital

Global brand consistency with a 60% increase in speed to market for assets in 56 countries.

THE ASK

With several challenges including scale and cost, reduced speed to market, brand inconsistencies and lack of consolidated views for better decision making there was an urgent need to streamline digital merchandizing operations for over 9 brands in the US

THE SOLUTION

Madras customized and deployed our proprietary, cloud-based, enterprise grade platform in under 16 weeks to industrialize the entire creative production process for over 56 countries. Madras also provided Thales with a unique offshore operating model to handle scale and volume for creative development for everything from key campaign visuals to infographics, motion design and 2D Animation.

THE RESULT
Better Decision Making with geo-based Asset Analytics
Greater brand consistency across markets
74% COST SAVINGS ON
CREATIVE PRODUCTION
60% IMPROVEMENT IN
SPEED-TO-MARKET
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Christina Brown Brand Manager, Coffee. Kraft Heinz

Streamlining digital merchandizing operations for one of US’s largest footwear retailer

THE ASK

With several challenges including scale and cost, reduced speed to market, brand inconsistencies and lack of consolidated views for better decision making there was an urgent need to streamline digital merchandizing operations for over 9 brands in the US

THE SOLUTION

Madras developed a pod-based operating model with ‘0-disruption’ replicability along with a unique on-shore/offshore team of 40+ strategists, designers, writers, merchandizers and search experts trained in over 30 merchandizing tools for significant efficiency improvements.

THE RESULT
50% IMPROVEMENT IN
SPEED TO MARKET
98% QUALITY SCORE
255,000 WEB PAGES MANAGED
100,000 INDIVIDUAL CONTENT
PIECES MANAGED
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Christina Brown Brand Manager, Coffee. Kraft Heinz

Automated smart imaging solutions for Bloomingdale’s for an increased speed-to-market of 65%

THE ASK

Bloomingdale’s customers and designers expect the highest quality product imagery and experience – a critical requirement of the path to purchase. And as a result Bloomingdale’s needed a partner who could deliver quality while significantly improving speed to market.

THE SOLUTION

Madras designed a custom solution combining the right talent, technology and automation as pillars. m//retouch was modified for special scripts that included automating specific tasks and a process and workflow overhaul was implemented for significantly increased efficiencies.

THE RESULT
65% IMPROVEMENT IN
SPEED TO MARKET
1000% IMAGES DELIVERED DAILY
WITHIN A WEEK OF IMPLEMENTATION
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Christina Brown Brand Manager, Coffee. Kraft Heinz

Over 75% savings by eliminating cpm fees on 160 million rich media units

THE ASK

Tegna, a broadcast, digital media and marketing services company, operates 66 television stations in over 54 markets in the US. Their challenges included reaching a massive 50m users on-air and 35m across their digital platforms.

What Tegna was looking for was a partner to provide cost-effective digital services, quality creative output and rapid turnaround, all this in a streamlined, manageable manner. Moreover the solution needed to provide data analytics and actionable insights on rich media campaigns.

THE SOLUTION

Madras deployed m//rich, a rich media serving and authoring solution which decreased CPM costs. Moreover, Madras developed customized rich media templates for in line with Tegna’s digital strategy and provided a self-service, unified reporting solution with robust data analytics on trafficked ad units

THE RESULT
75% SAVINGS IN THE FIRST YEAR
BY ELIMINATING CPM FEES
ON RICH MEDIA UNITS.
100 Million+ IMPRESSIONS DELIVERED ACROSS GRAVITY,
IN-BANNER VIDEO, PUSHDOWN, ANCHORED EXPANDABLE,
INTERSCROLLER AND SLIDING BILLBOARD
MRAID compatible Mobile Rich Media ad units like In-Banner Video, Cube Ad
and Anchored Expandable
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Lorem ipsum Brand Manager