M//Traffic offers deep insights into campaign performance and recommendations to finetune campaign parameters through machine learning models. These recommendations are automatically pushed to the ad serving platforms, optimizing the campaign performance to achieve its goals and significantly reduce the manual effort of your ad operations team.
Once the campaigns and line items are created in M//Traffic, they are automatically pushed to different ad serving platforms such as Google Ad Manager, Facebook, Simpli.fi, etc., based on business rules that can be configured according to your requirements. This significantly reduces the manual effort involved in trafficking & monitoring ad campaigns in one or more ad servers.
M//Traffic has built-in dashboards which help with assigning and monitoring ad campaigns and line items to traffickers. M//Traffic’s reports enable tracking and optimizing the productivity metrics of traffickers, which drives accountability and improves efficiency.
M//Traffic has connectors that facilitate integration with different ad serving platforms such as Google Ad Manager, Facebook, Simpli.fi, etc. This significantly eliminates the redundant manual effort involved in trafficking and monitoring campaigns across multiple ad serving platforms.
M//Traffic provides a unified interface for campaign management across different ad servers and helps streamline & collaborate your ad operations workflow through its built-in workflow automation engine.
M//Traffic can significantly reduce the manual effort involved in trafficking ads by integrating with upstream applications such as CRMs, ad tracking & order management systems. Campaigns and line items are sucked into M//Traffic automatically and pushed to different ad serving platforms in a seamless manner.