Data Science-based Campaign Optimization

M//Traffic offers deep insights into campaign performance and recommendations to finetune campaign parameters through machine learning models. These recommendations are automatically pushed to the ad serving platforms, optimizing the campaign performance to achieve its goals and significantly reduce the manual effort of your ad operations team.

Trafficking Automation

Once the campaigns and line items are created in M//Traffic, they are automatically pushed to different ad serving platforms such as Google Ad Manager, Facebook, Simpli.fi, etc., based on business rules that can be configured according to your requirements. This significantly reduces the manual effort involved in trafficking & monitoring ad campaigns in one or more ad servers.

Integrate with upstream applications such as CRMs, Ad tracking & order. management systems, push to ad serving platforms and automate ad trafficking workflow end-to-end with low/no human intervention.