With M//Rich, enjoy the ease to generate ad tags that are compatible with different ad servers such as Google Ad Manager, Simpli.fi, etc. The ad tags are also MRAID compliant, enabling the rich media ads to run smoothly across all compatible devices and applications.
M//Rich provides a detailed preview of the rich media ad units for the user to visualize and proof custom rich media experience across devices and form factors. It also has certain in-built compliance mechanisms for file format validation, size validation and so on to ensure that the creatives are built according to the guidelines specified by IAB.
Our platform offers the ability to schedule the image and clickthrough URL changes to reflect in LIVE campaigns based on date/time triggers. This will ensure that the right creative serves at the right time.
M//Rich provides the ability to measure custom metrics on creatives over and above the default interaction metrics such as clicks on individual slides within a carousel, number of times a user clicked to view expanded portion of creative and so on.
M//Rich provides a self-serve interface to update rich media creatives – change images and clickthrough URLs – and serve them across different ad servers and devices using custom ad tags in a secure manner.
Work with our designers to create and animate your creatives that provide rich user experiences and improve user engagement on your websites.