Category: M Analytics Tailor

M//Analytics increases the productivity of its users by letting them preview the creatives within line items from different ad servers directly from M//Analytics, eliminating the need to manually log into disparate systems.

Apart from the standard metrics provided by the Ad Servers such as Clicks and Impressions, M//Analytics enables you to view custom metrics of rich media Ad Units such as viewability, dwell rate, interacted impressions, play/pause/rewind rates, audience segments, location, device and conversion rate in a single unified interface.

M//Analytics’ data models enable benchmarking key campaign metrics such as Click Through Rate (CTR), viewability and spend, by advertisers and industry categories within your network.

M//Analytics has connectors that facilitate integration with different ad serving platforms such as Google Ad Manager, Facebook, Simpli.fi, etc. This significantly eliminates the redundant manual effort involved in collating campaign metrics across multiple ad serving platforms.

Gain deeper insights by slicing and dicing the integrated campaign data by different metrics such as ad product, advertiser, ad server, etc.

M//Analytics collates campaign data from a variety of ad serving platforms such as Google Ad Manager, Facebook, etc., and presents the integrated data through a rich visual interface. Users can view both the end-of-campaign metrics as well as live campaign metrics in near real-time.