THE CHALLENGE

Flight Centre Travel Group, Australia, one of the world’s largest travel agency groups acquired Travel Tours, a premier travel agency in South India. The acquisition demanded leveraging the strengths of the two brands, creating synergy between the brand identities, and to create a sense of assurance between their existing customers under one brand, Travel Tours.

THE solution

We helped in positioning the brand under the umbrella of Madras’ 4 values, used Travel Tours’ heritage with FCTG Australia’s connect, and lent the identity across all media.