THE CHALLENGE

Macy’s online business was growing faster than their internal resources could scale.

THE solution

We relieved the pressure and hit the accelerator by creating a custom process for scale and speed. In order to deliver a highly effective integrated workflow we combined our expert team of people with our global integrated content creation platform to support Macy’s digital transformation. The platform operates 24/6 and the combination of human and technical resources allows Macy’s to scale to their needs and achieve big results.

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EXPLORE

THE RESULTS

Macy’s online YOY growth has been double-digits since our partnership began in 2010 and macys.com has allowed them to efficiently grow into the 4th largest retail website in the US.

  • IN 2017 ALONE WE DELIVERED:
    600000
    599,500
    Images retouched
    color corrected
    And added
    7500
    7,000
    Digital Creative units
    built and delivered across
    desktop and mobile
    165000
    164,500
    assets managed and
    uploaded on
    macys.com cms
    15000
    14,500
    search landing
    pages maintained
  • We also provided Macy’s with:
    Special teams to help execute critical strategies as needed.
    SEO strategy enabling the creation of more than 15,000 pages of unique content.
    Google search priority – such as ‘Women’s Shoes’ that moved from page 50 to page 1 in 9 mos.