Macy’s online business was growing faster than their internal resources could scale.
We relieved the pressure and hit the accelerator by creating a custom process for scale and speed. In order to deliver a highly effective integrated workflow we combined our expert team of people with our global integrated content creation platform to support Macy’s digital transformation. The platform operates 24/6 and the combination of human and technical resources allows Macy’s to scale to their needs and achieve big results.
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Macy’s online YOY growth has been double-digits since our partnership began in 2010 and macys.com has allowed them to efficiently grow into the 4th largest retail website in the US.
IN 2017 ALONE WE DELIVERED:600000599,500
Digital Creative units
built and delivered across
desktop and mobile165000164,500
assets managed and
We also provided Macy’s with:
Special teams to help execute critical strategies as needed.
SEO strategy enabling the creation of more than 15,000 pages of unique content.
Google search priority – such as ‘Women’s Shoes’ that moved from page 50 to page 1 in 9 mos.