Lenovo has multiple product initiatives, many of them co-branded communications,
delivered to 30 countries. All marketing activities need to be adapted
to the market as well as holding true to the brand.
Our wide knowledge of global markets and cultural differences enables us to adapt and deliver globally-designed marketing materials that speak to local audiences, with quick response times. We created a seamless integration with the client’s existing Digital Asset Management System and our own proprietary order management system, eliminating the need for any technology adjustment or additional investment on the client side. This allowed us to offer multi-level system interactions enabling the client to track, monitor, manage and approve campaigns from a single platform, speeding time to market, driving efficiency and giving substantial cost savings.
We translated print and digital advertising, product videos and catalogues,
direct mail and point-of-sale from a global template to thirty markets.
Asia Pacific, Australia and EMEA regions.