The Kork-ease brand had its heyday in the 60s and 70s, but had been lying dormant for over two decades.
Our strategy to relaunch the brand was to make it seem that it had never been away.
We used brand photography that had a luxurious 70s vibe, and a sophisticated urban glossiness. Through storytelling, we created individual seasonal narratives that connected the photographic imagery.
The imagery was then used across media including online, social, in store and sales enablement.