American Outdoorsman is a popular television program for outdoor enthusiasts. Their ambition was to take the brand beyond media into apparel. To do this they needed a more universal and modern identity while simultaneously not losing their authenticity.
The first step, design a new logo that could attract both avid and casual outdoorsmen and women. Next, Madras collaborated with the American Outdoorsman to develop individual product lines as well as apparel branding guidelines.
We also created retailer toolkits to promote products nationwide and direct to consumer via website and social media.