Fred is an inspiring creative and business leader with over 20 years of experience pioneering unique approaches to agency network operations, creative and content development and international production delivery.
Fred joined The Ad2pro Group, the parent company for Madras Global, in April 2016 and launched Madras Global in January 2017. Prior to that he was the founder of Fred&Co., a global creative operations company where he collaborated with Ad2pro on the operating model that led to their expanded brand business.
Fred was also the Founder and Chief Executive of Craft Worldwide, a content and production business unit of McCann Worldgroup which offered unique, client-centric operating models with an emphasis on the ‘craft’ of execution.
Prior to joining McCann Worldgroup, Fred spent 16 years at Ogilvy & Mather, most recently as Chief Executive Officer of RedWorks Worldwide. As the inaugural Global CEO, Fred helped build RedWorks into one of the largest global creative development and production delivery offerings in the industry with over 50 offices globally.
Fred’s expertise covers a wide range of industries including technology, healthcare, manufacturing, consumer, and financial services. He has personally led award-winning teams working on global accounts.
Fred has built successful global creative and production companies on behalf of the industry’s largest holding companies. He now devotes his operational know-how and entrepreneurial acumen towards relentlessly driving client value.
Vikram puts his 25 years of leadership in digital branding, customer experience and technology to work for clients in both India and around the world.
Tapping into his big brand experience, Andrew uses a hands-on approach crafting original brand building messaging.
With experience that spans many sectors, Rob enjoys helping brands reshape their cultural context to engage their customers.
The solutions Ajit has deployed for brands have successfully delivered on both creativity and effectiveness.
Sendil uses his experience in advertising and life to bring fresh thinking and a real world perspective to brands and the projects he works on.
Sathish’s experience spanning more than two decades has helped brands around the globe deliver results across print and digital media. His initial years of advertising was in the Middle East working for some of the top Telecom, Financial and Automobile brands. As a digital fanatic he strongly believes that every form of design should evolve … Continue reading “Sathish Bhaskaran”
Arianna is an expert in creating high volume processes for implementation on a global scale.
Ganesh leads digital strategy for Madras Global, India where he oversees social, search and analytics. Prior to Madras Global, Ganesh has worked on brands such as United Breweries – UB Ice, Kingfisher Strong, Kalyani Black Label, LeEco, CricInfo, Yahoo!, iStream, WorldSpace amongst others. Ganesh is also the founder of India’s leading heavy metal band, Kryptos. … Continue reading “Ganesh Krishnaswamy”
Justin has over 17 years of experience in client services. His key focus is leading multiple delivery teams to achieve world-class standards in terms of quality, on-time delivery and optimum cost-benefit using technology as a key driver. Justin works with a team of over 250 people and oversees the end-to-end operations for multiple global clients … Continue reading “Justin Lopez”
Mike has a specialist focus on brand building and business transformation for retail enterprises.
Naomi is Client Service Director at Madras Global. Partnering with clients, internal, and external teams, she sees projects through from inception to optimization. Whether developing campaigns for global, legacy brands, or defining a brand identity for start-ups and entrepreneurs, she brings the same level of thoughtful attention, business acumen, and energetic reliability to all her … Continue reading “Naomi Pollack”
A seasoned executive who focuses on the “how to”; Nikhil brings depth and strength to our delivery model with his expertise in strategic consulting, setting and leading operations, customer engagement, and account management for start-ups and growth organizations. Having started his professional career with GE, he has worked with RR Donnelley, Partypoker and ran his … Continue reading “Nikhil Iyer”
Sowmya has over 10 years of experience in client services. Her focus is on spearheading operations restructuring initiatives that address business growth using technology to successfully cut costs, streamline operations and increase productivity. Sowmya works with a team of over 85 and oversees the end-to-end service delivery for a multitude of global brands like Macy’s, … Continue reading “Sowmya Hariharan”
Sriram is passionate about brands and has played a crucial part in creating and refining their evolution.
Troy brings over 25 years of experience in managing creative production operations and sales for publishers. Troy’s expertise and success at scale has helped one of the largest publishers in the AU/NZ region become incredibly efficient.
Ajit is a Human Resources Professional with over 30 years of rich and varied experience. Ajit has extensive HR strategic and operational experience in a range of challenging environments, from well-established companies such as the Murugappa Group, Mobil Oil Corporation, Birlasoft and Royal Enfield to start-ups like Mahindra Holidays & Resorts, Sify Ltd, where he … Continue reading “Ajit George Abraham”
As chief financial officer of Ad2pro Media Group, Jude Kishore oversees the company’s global financial planning, accounting, analysis, product and services pricing, tax and treasury. Jude joined Ad2pro in 2019 with a strong corporate finance background of 26 years from a cross section of industries that include software, service, manufacturing and banking. His accomplishments from … Continue reading “Jude Kishore”