Ad2pro Launches New Ad Agency

by Steve McClellan @mp_mcclellan 02 February 2017

Marketing services company Ad2pro has launched a new ad agency called Madras Brand Solutions. It will be led by CEO Fred Schuster, who joined the parent company last June as CEO of its Global Brand Solutions division.

Schuster is an industry veteran who previously ran WPP’s ad and marketing services shop RedWorks and Interpublic’s commercial production and distribution unit Craft.

Also joining Madras are two Ogilvy & Mather senior creative executives Bill Davaris and Andrew Ladden who have worked together at the WPP agency network for 17 years.

In 2015 Ad2pro acquired UK digital creative agency Somewhat, which will now become part of Madras.

Ad2pro was founded in 2006 to deliver high-­volume digital and print design, marketing communication and technology services from its India studios. The launch of Madras represents the parent company’s continued expansion into the ad agency space.

“We believe great brands are leaving too much value on the table,” said Schuster. Whether it’s due to cost, timing or inefficiency, there are brilliant tactics and ideas that deserve to be seen and experienced, yet most of them are left behind.”

Davaris and Ladden will lead the Madras Global strategy and creative teams in New York and London, as well as a content creation and delivery unit out of Chennai and Bangalore, India. At launch the agency’s staff totals 1,100.

The new agency counts as clients Macys, Lenovo, BBC, Tesco, Clarks, French Connection, Manolo Blahnik and American Outdoorsman. Services provided include strategy and planning, traditional brand communications, websites, social and mobile campaigns, experiential and engagement, content fulfillment and execution.

People on the move: Featuring Above+Beyond, Prophet, BBDO and more

By Danielle Gibson 31 March 2017

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.



Above+Beyond has appointed Karmarama’s planning director Matt Sadler as its first head of strategy.

In this new role, Sadley will head up the agency’s strategy team, strengthen its “agency for the audience age” plans and navigating its key accounts like Amazon, Betway, Meantime Brewing and Ornua.

OpenX has decided to shake up its EMEA business by appointing Dominic Trigg as vice-president for the region and the promotion of Richard Kidd to head of business development.

In their new roles, Kidd will be responsible for accelerating OpenX’s reach in the DACHA region, while Trigg will take the lead on their partner services business.


Jellyfish is heading to Barcelona in a move hat the agency said will ‘future proofing its business amid Brexit concerns’.

The new office will be overseen by Edward Ball, managing director EMEA of Jellyfish, with the day-to-day running of the agency being managed by analytics director Elias Nuevo, who moves from the agency’s London headquarters.

National Geographic

National Geographic has appointed Maria Maranesi as Vice President, Consumer Products, NGP Europe & Africa and Nathan Philpot as Director, Travel, NGP Europe & Africa.

Maranesi will lead on driving and transforming the consumer product division while Philpot will take on the role of developing and launching the branded consumer travel experiences across Europe and Africa.

Energizer Holdings, Inc

Energizer Holdings, Inc has announcee two new appointments at its European headquarters in High Wycombe, UK.

Johan Rasmusson has taken on the role of Vice President, Europe in the company’s International Leadership Team and working under him will be Jens Stimpel, formerly Business Director for the markets Poland, Central Europe, Spain, Benelux, Greece and Israel, as Business Director, North Europe.



Former Asia-Pacific chief executive at J. Walter Thompson,Tom Doctoroff, has been snapped up by Prophet as a senior partner.

With two decades of experience working with brands in Asia, Doctoroff will work between the company’s US and Asia offices and help Asian companies and multinational brands to operate and grow in Asian markets.

Bloomberg Media

Bloomberg Media has announced a new head of marketing and live events in the form of Serene Chew.

Chew has over 20 years of experience in media marketing and advertising sales development, and will be responsible for consumer marketing and live events as well as overseeing strategy, development, design and execution for Bloomberg Live events business.



BBDO has appointed Goodby Silverstein & Partners’ Kate Catalinac and DDB’s Corinne Goode as its new creative directors.

Their new role will have them both work across the agency’s expanding roster of clients.

Havas Chicago

Havas Chicago has brought in Paul Hirsch as the executive creative director.

Hirsch will partner with Drew Donatelle, executive creative director of The Annex and lead creative directors and the creative work of Havas Chicago.


Arnold are to lose global chief creative officer, Jim Elliot with the position remaining unfilled once he leaves.

The company shake-up follows a volatile period at parent firm Havas, which is undergoing a global restructuring that will see it streamline management to four regional chairmen.

Madras Brand Solutions

Madras Brand Solutions has appointed Mark Cerame as head of strategy.

Cerame will work from the New York office, where he’ll team with Madras chief creative officers Bill Davaris and Andrew Ladden and collaborate with Madras offices in London and India.

Blast Radius

Blast Radius has taken in Kevin Drew Davis as its chief creative officer.

Joining Blast Radius from DDB San Francisco, Davis will oversee all creative operations, brand strategy and experience design in the Chicago and Canadian markets.

Midnight Oil

Midnight Oil has announced two new executive-level employees in the form of Scott Murray and Dani Kollin.

Murray will lead Midnight Oil’s creative content team, having previously lead content teams at Herzog & Company and Buddha Jones, and Kollin, having experience in campaigns like Microsoft, Samsung Mobile, Hot Wheels and Matchbox, will lead the creative on the company’s SoftBank Robotics account.

Formula 1
Formula 1 has appointed Ian Holmes as Global Director of Media Rights and Kate Beavan as Global Director of Hospitality, Experiences and Packages.

Holmes will be leading a team responsible for the licensing of audio visual rights to third parties across linear, non-linear, full length and short-form content. Beavan will take on the role of continuing the growth of the “best in class” hospitality programme as well as driving innovation corporate and fan packages associated with the Formula 1 schedule.