Madras Brand Solutions Bangalore flies high with Superfan to keep South India cool + save money

South India is known for being warm and humid throughout the year. Ceiling fans in almost every home run 24/7, 365 days a year thanks to the temperature.

This also means that they consume a considerable amount of electricity. Superfan wanted consumers to realize that there is no need to compromise on comfort by saving on electricity.

With its line of energy-efficient fans, consumers could save up to 500 rupees or more on their electricity bill compared to any other fan.

On the other hand, owning an energy-efficient product means you’re also doing your bit to save the planet. It’s a win-win, for both the consumer and the environment.

The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span.

Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency.

With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes. This, while also saving energy and electricity. They are ‘shaped to fly’.

Credits –

President: Vikram Menon

Senior Vice President: Sriram Sunder

Creative Directors: Ajit Devadason / Sendil Kumar

Art Directors: Vinay Saya / Ajit Devadason

Copywriters: Sendil Kumar / Ajay S Kurpad

Illustrator: Vinay Saya

Source : http://www.campaignbriefasia.com/2019/02/madras-brand-solutions-bangalo.html

Justin Lopez

Justin has over 17 years of experience in client services. His key focus is leading multiple delivery teams to achieve world-class standards in terms of quality, on-time delivery and optimum cost-benefit using technology as a key driver.

Justin works with a team of over 250 people and oversees the end-to-end operations for multiple global clients like Polaris, Thales, Macy’s, Bloomingdales, Lenovo, Myntra and a host of media clients across three continents.

An avid football enthusiast, Justin likes to travel across Europe and South America catching his favourite clubs in action.

Ganesh Krishnaswamy

Ganesh leads digital strategy for Madras Global, India where he oversees social, search and analytics. Prior to Madras Global, Ganesh has worked on brands such as United Breweries – UB Ice, Kingfisher Strong, Kalyani Black Label, LeEco, CricInfo, Yahoo!, iStream, WorldSpace amongst others.

Ganesh is also the founder of India’s leading heavy metal band, Kryptos. He loves reading sci-fi & horror novels, listening to hard rock/heavy metal and synthwave music.