Travel Tours

Travel Tours

Helping create Synergy
and establishing
a new brand connect

THE CHALLENGE

Flight Centre Travel Group, Australia, one of the world’s largest travel agency groups acquired Travel Tours, a premier travel agency in South India. The acquisition demanded leveraging the strengths of the two brands, creating synergy between the brand identities, and to create a sense of assurance between their existing customers under one brand, Travel Tours.

THE solution

We helped in positioning the brand under the umbrella of Madras’ 4 values, used Travel Tours’ heritage with FCTG Australia’s connect, and lent the identity across all media.

Upasi

Upasi

Creating a movement for the community
to wake up and face the challenges
affecting the agriculture industry

THE CHALLENGE

For several years the plantation and agriculture industry in India has faced a number of challenges: climate change, lack of water, rising labor and operational costs, and talent drain, just to name a few.

THE solution

As the United Planters Association of Southern India’s (UPASI) creative partner for their 125th year summit, we created “Winds of Change” to drive attendance and active participation within the community to get them to start addressing these challenges with viable solutions that are future-proof.

THE RESULTS

“Winds of Change” marks the beginning of a new era of growth and progress for the industry and a rallying cry that unites people. And most importantly, it is a movement that promises to take the plantation and agriculture industry back to an era of progress and glory.

Sowmya Hariharan

Sowmya has over 10 years of experience in client services. Her focus is on spearheading operations restructuring initiatives that address business growth using technology to successfully cut costs, streamline operations and increase productivity.

Sowmya works with a team of over 85 and oversees the end-to-end service delivery for a multitude of global brands like Macy’s, Bloomingdales, Build-a-Bear, Lenovo, and Myntra.

She is a trained Carnatic singer, speaks more than four Indian languages and is a fitness enthusiast who loves to travel.

Sathish Bhaskaran

Sathish’s experience spanning more than two decades has helped brands around the globe deliver results across print and digital media. His initial years of advertising was in the Middle East working for some of the top Telecom, Financial and Automobile brands. As a digital fanatic he strongly believes that every form of design should evolve and focus towards a greater experience for the user.

He has spent close to a decade at 2AdPro and has been instrumental in delivering top notch digital advertising solutions to the media and brand customers, and in the process built a robust digital practice grounds up before moving to the Madras Global side in 2017.

He is a father of twins, enjoys being in the midst of family and nature.

Naomi Pollack

Naomi is Client Service Director at Madras Global. Partnering with clients, internal, and external teams, she sees projects through from inception to optimization. Whether developing campaigns for global, legacy brands, or defining a brand identity for start-ups and entrepreneurs, she brings the same level of thoughtful attention, business acumen, and energetic reliability to all her projects.

Since beginning her career at Ogilvy in Atlanta, she’s worked with B2B and B2C brands on broadcast, radio, digital, and CRM advertising, including ThermoFisher Scientific, Philips, Shark/Ninja, American Express, Jägermeister, and IHG. Regardless of the brand challenge, she applies a positive attitude and strategic outlook, along with collaborating with clients and the entire Madras Global team. A successful day is when her clients are armed with the tools to make an impact.

In addition to client work, Naomi regularly spearheads her passions into projects to enhance company culture, including an Earth Day initiative when she was at Ogilvy, which instated more sustainable practices throughout the 1,000 person NYC office and provided educational materials across the Ogilvy USA network.

Naomi received a BA in Economics from Emory University in Atlanta, GA. Outside of work, she enjoys people-watching in her East Village neighborhood and playing pickup soccer throughout NYC.