Helping create Synergy and establishing a new brand connect
Flight Centre Travel Group, Australia, one of the world’s largest travel agency groups acquired Travel Tours, a premier travel agency in South India. The acquisition demanded leveraging the strengths of the two brands, creating synergy between the brand identities, and to create a sense of assurance between their existing customers under one brand, Travel Tours.
We helped in positioning the brand under the umbrella of Madras’ 4 values, used Travel Tours’ heritage with FCTG Australia’s connect, and lent the identity across all media.
Creating a movement for the community to wake up and face the challenges affecting the agriculture industry
For several years the plantation and agriculture industry in India has faced a number of challenges: climate change, lack of water, rising labor and operational costs, and talent drain, just to name a few.
As the United Planters Association of Southern India’s (UPASI) creative partner for their 125th year summit, we created “Winds of Change” to drive attendance and active participation within the community to get them to start addressing these challenges with viable solutions that are future-proof.
“Winds of Change” marks the beginning of a new era of growth and progress for the industry and a rallying cry that unites people. And most importantly, it is a movement that promises to take the plantation and agriculture industry back to an era of progress and glory.
Sowmya has over 10 years of experience in client services. Her focus is on spearheading operations restructuring initiatives that address business growth using technology to successfully cut costs, streamline operations and increase productivity.
Sowmya works with a team of over 85 and oversees the end-to-end service delivery for a multitude of global brands like Macy’s, Bloomingdales, Build-a-Bear, Lenovo, and Myntra.
She is a trained Carnatic singer, speaks more than four Indian languages and is a fitness enthusiast who loves to travel.
Sathish’s experience spanning more than two decades has helped brands around the globe deliver results across print and digital media. His initial years of advertising was in the Middle East working for some of the top Telecom, Financial and Automobile brands. As a digital fanatic he strongly believes that every form of design should evolve and focus towards a greater experience for the user.
He has spent close to a decade at 2AdPro and has been instrumental in delivering top notch digital advertising solutions to the media and brand customers, and in the process built a robust digital practice grounds up before moving to the Madras Global side in 2017.
He is a father of twins, enjoys being in the midst of family and nature.