Lenovo

Lenovo

RESPONDING TO
A SIMPLE REQUEST:
GLOBAL PERFECTION

THE CHALLENGE

Lenovo has multiple product initiatives, many of them co-branded communications, delivered to 30 countries. All marketing activities need to be adapted to the market as well as holding true to the brand.

 

THE solution

Our wide knowledge of global markets and cultural differences enables us to adapt and deliver globally-designed marketing materials that speak to local audiences, with quick response times. We created a seamless integration with the client’s existing Digital Asset Management System and our own proprietary order management system, eliminating the need for any technology adjustment or additional investment on the client side. This allowed us to offer multi-level system interactions enabling the client to track, monitor, manage and approve campaigns from a single platform, speeding time to market, driving efficiency and giving substantial cost savings.

We translated print and digital advertising, product videos and catalogues, direct mail and point-of-sale from a global template to thirty markets.

THE RESULTS

We now handle all design production across Lenovo’s North America,
Asia Pacific, Australia and EMEA regions.

40000
39,500
Print & Digital Ads
60000
59,500
Mobile Banners
5000
4,500
Product Videos
Quality level of

99.6%

Deliveright

Deliveright

Helping a logistics company
make better connections

THE CHALLENGE

Founded in 2014, Deliveright created the first technology driven logistics solution for the white glove delivery industry.

THE solution

We developed the logistics company’s identity based on a modern, tech-driven look and feel. From the logo to the full website, everything drove home the brilliance and simplicity of their breakthrough platform.
Today they are the acknowledged leader in their sector.

Salt Financial

Salt Financial

INTRODUCING A DASH
OF INTRIGUE TO A
CONSERVATIVE INDUSTRY

THE CHALLENGE

Salt Financial has reinvented one of the financial industry’s favorite practices: ETF investing. Their breakthrough discovery and brilliant thinking gives ETF investors an opportunity for higher returns while maintaining the same conservative risk factors. With this real advantage, they believe that Salt should be a part of every financial portfolio. However, it is a new brand, and a completely unknown company. It needed an identity that could break through.

THE solution

Based on extensive research and collaboration with our clients, we created a positioning, tone of voice and look that provided a jolt of distinction to a very conservative industry. From brand colors, to fonts, to tone of voice, everything about Salt showed its uniqueness, while not sacrificing credibility amongst its very discerning clients.

French Connection

French Connection

RECONNECTING
A BRAND WITH
ITS REBELLIOUS SIDE

THE CHALLENGE

While most businesses were embracing social media, they were looking at it as a one-dimensional expression: create something in social that drives clicks, shares and sales. French Connection wanted to see if social could influence online sales as well as for brick and mortar.

THE solution

Let’s go ‘Phy-gital.’ We created a seamless, integrated real-time experience with the #canthelpmyselfie campaign. It combined social and the selfie phenomenon with in-store, online and mobile.

Launched at a celebrity and press event at the brand’s flagship Regent Street store in London, shoppers took ‘curated’ selfies in-store, posted on social media, and were simultaneously shown in-store windows for interactive display, turning their selfies into five seconds of fame.

Participation and a single aligned ecosystem of channels made the campaign hugely successful, which made millennials reappraise the brand. All with no media spend.

THE RESULTS

  • 4 millionSocial impressions
  • 4,345Selfies
  • 545,558Shares
  • Increased store footfall & extensivePR coverage
  • Free celebrity endorsementfrom Made in Chelsea stars
  • Free floorspace fromHouse of Fraser
  • IAB Creative ShowcaseAwards 2014

Kork-Ease

Kork-Ease

HELPING AN ORIGINAL BRAND
RELAUNCH LIKE IT’S
ALWAYS BEEN THERE

THE CHALLENGE

The Kork-Ease brand had its heyday in the 60s and 70s, but had been lying dormant for over two decades.

THE solution

Our strategy to relaunch the brand was to make it seem that it had never been away.

We used brand photography that had a luxurious 70s vibe, and a sophisticated urban glossiness. Through storytelling, we created individual seasonal narratives that connected the photographic imagery.

The imagery was then used across media including online, social, in-store and sales enablement.

Macy’s

Macy’s

RELIEVING THE PRESSURE
AND HITTING THE ACCELERATOR
FOR AN ICONIC BRAND

THE CHALLENGE

Macy’s online business was growing faster than their internal resources could scale.

THE solution

We relieved the pressure and hit the accelerator by creating a custom process for scale and speed. In order to deliver a highly effective integrated workflow we combined our expert team of people with our global integrated content creation platform to support Macy’s digital transformation. The platform operates 24/6 and the combination of human and technical resources allows Macy’s to scale to their needs and achieve big results.

Explore our photo retouch Library

EXPLORE

THE RESULTS

Macy’s online YOY growth has been double-digits since our partnership began in 2010 and macys.com has allowed them to efficiently grow into the fourth largest retail website in the US.

  • This year alone we delivered:
    700000
    700,000
    Images retouched,
    color corrected
    And added
    7500
    7,500
    Digital Creative units
    built and delivered across
    desktop and mobile
    165000
    165,000
    assets managed and
    uploaded on
    macys.com cms
    15000
    15,000
    search landing
    pages maintained
  • This year alone we delivered:
    Our global content creation platform enables marketers to keep pace with the endless demands to deliver digital content to consumers.
    Our partnership with Macys.com has allowed them to efficiently grow into the 4th largest retail website in the US.
  • We also provided Macy’s with:
    Special teams to help execute critical strategies as needed.
    SEO strategy enabling the creation of more than 15,000 pages of unique content.
    Google search priority – such as ‘Women’s Shoes’ that moved from page 50 to page 1 in 9 mos.

American Outdoorsman

American Outdoorsman

TRANSFORMING A TV SHOW
INTO AN OUTDOOR
LIFESTYLE BRAND

THE CHALLENGE

American Outdoorsman is a popular television program for outdoor enthusiasts. Their ambition was to take the brand beyond media into apparel. To do this they needed a more universal and modern identity while simultaneously not losing their authenticity.

THE solution

The first step, design a new logo that could attract both avid and casual outdoorsmen and women. Next, Madras Global collaborated with the American Outdoorsman to develop individual product lines as well as apparel branding guidelines.

We also created retailer toolkits to promote products nationwide and direct to consumer via website and social media.