Lenovo has multiple product initiatives, many of them co-branded communications, delivered to 30 countries. All marketing activities need to be adapted to the market as well as holding true to the brand.
Our wide knowledge of global markets and cultural differences enables us to adapt and deliver globally-designed marketing materials that speak to local audiences, with quick response times. We created a seamless integration with the client’s existing Digital Asset Management System and our own proprietary order management system, eliminating the need for any technology adjustment or additional investment on the client side. This allowed us to offer multi-level system interactions enabling the client to track, monitor, manage and approve campaigns from a single platform, speeding time to market, driving efficiency and giving substantial cost savings.
We translated print and digital advertising, product videos and catalogues, direct mail and point-of-sale from a global template to thirty markets.
We now handle all design production across Lenovo’s North America,
Asia Pacific, Australia and EMEA regions.
Helping a logistics company make better connections
Founded in 2014, Deliveright created the first technology driven logistics solution for the white glove delivery industry.
We developed the logistics company’s identity based on a modern, tech-driven look and feel. From the logo to the full website, everything drove home the brilliance and simplicity of their breakthrough platform.
Today they are the acknowledged leader in their sector.
INTRODUCING A DASH OF INTRIGUE TO A CONSERVATIVE INDUSTRY
Salt Financial has reinvented one of the financial industry’s favorite practices: ETF investing. Their breakthrough discovery and brilliant thinking gives ETF investors an opportunity for higher returns while maintaining the same conservative risk factors. With this real advantage, they believe that Salt should be a part of every financial portfolio. However, it is a new brand, and a completely unknown company. It needed an identity that could break through.
Based on extensive research and collaboration with our clients, we created a positioning, tone of voice and look that provided a jolt of distinction to a very conservative industry. From brand colors, to fonts, to tone of voice, everything about Salt showed its uniqueness, while not sacrificing credibility amongst its very discerning clients.
While most businesses were embracing social media, they were looking at it as a one-dimensional expression: create something in social that drives clicks, shares and sales. French Connection wanted to see if social could influence online sales as well as for brick and mortar.
Let’s go ‘Phy-gital.’ We created a seamless, integrated real-time experience with the #canthelpmyselfie campaign. It combined social and the selfie phenomenon with in-store, online and mobile.
Launched at a celebrity and press event at the brand’s flagship Regent Street store in London, shoppers took ‘curated’ selfies in-store, posted on social media, and were simultaneously shown in-store windows for interactive display, turning their selfies into five seconds of fame.
Participation and a single aligned ecosystem of channels made the campaign hugely successful, which made millennials reappraise the brand. All with no media spend.
4 millionSocial impressions
Increased store footfall & extensivePR coverage
Free celebrity endorsementfrom Made in Chelsea stars
RELIEVING THE PRESSURE AND HITTING THE ACCELERATOR FOR AN ICONIC BRAND
Macy’s online business was growing faster than their internal resources could scale.
We relieved the pressure and hit the accelerator by creating a custom process for scale and speed. In order to deliver a highly effective integrated workflow we combined our expert team of people with our global integrated content creation platform to support Macy’s digital transformation. The platform operates 24/6 and the combination of human and technical resources allows Macy’s to scale to their needs and achieve big results.
TRANSFORMING A TV SHOW INTO AN OUTDOOR LIFESTYLE BRAND
American Outdoorsman is a popular television program for outdoor enthusiasts. Their ambition was to take the brand beyond media into apparel. To do this they needed a more universal and modern identity while simultaneously not losing their authenticity.
The first step, design a new logo that could attract both avid and casual outdoorsmen and women. Next, Madras Global collaborated with the American Outdoorsman to develop individual product lines as well as apparel branding guidelines.
We also created retailer toolkits to promote products nationwide and direct to consumer via website and social media.